Using,and,Writing,Press,Releas DIY Using and Writing Press Releases in your Marketing Strategyf
When starting a new work at home business it is very easy to become consumed by it. We spend so much time trying to get the business up and running that we may end up becoming burned out and lose our motivation. There is so much to learn and Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in
USING AND WRITING PRESS RELEASES IN YOUR MARKETING STRATEGY by Craig LockThought I'd share a bit about using press releases as an internet marketing tool, based on our recent experiences.We at Eagle Productions (NZ) have done quite a bit of research on press release services recently and we use them here frequently to "spread the word" about our various sites and activities from here in far-off NewZealand to our biggest market (by far), Americans. From this we find doing press releases to be quite effective.While it's hard to quantify the precise results of pressreleases, one thing just seems to lead to another (andusually leads to valuable "contacts and exposure" -"exciting, naughty and nice!")...and I do find submittingthem to be a most effective form of advertising in the "on and off-line world". Together with submitting myarticles to announcement lists, like Article Announce, Free Content and Publish in Yours.That is our MAIN internet marketing strategy.A quick word of advice in writing press releases...It is vital that the press release about your business isnewsworthy and try to capture attention with a good"catchy" headline. Make it "spicy and add 'zing' (likeKFC) to make it sizzle!"Also you can send your news release by "snail mail" or by e-mail. I do all my submissions to these services via e-mail.Recently we've had a number of releases about ouractivities here on the other side of the world publishedby PR Web, which is a free service ("cheapskate"!)... and traffic to our sites mentioned has increased substantially already. Their web address is: http://www.prweb.com.PR Web recommend adding a link back to them to add credibility to your web site - good idea, I think!(Incidentally, we a press releases up there at:http://www.prweb.com/releases/2001/8/prweb27548.php in case you want to have a look at our format)The Comitatus Group also offer a FREE press release service.Their web address is:http://www.comitatusgroup.com/pr/pr_save.aspOther Press Release services we've used are:Emailwire.com: http://www.emailwire.com/. They are mainly for corporate businesses, but check them out. Our press release there is at:http://www.emailwire.com/cgi-bin/news/db.cgi?db=ads&uid=default&ID=1956&view_records=1Also Xpress, who distribute news releases by e-mail. (Their address is [email protected]).You can also use eNewsRelease.com We have no connection with these news distributionservices, but have found them all to be effective inincreasing "hits" after a news release.Use press releases to get the word out about yourweb site, product or service. They DO WORK in bringing traffic,the first step to ONLINE SALES.Lastly, I don't think you need to be a writer to writegood press releases. (In fact, it may work against us, as we do tend to "waffle on" a bit and sometimes I don'twrite in sufficient "business-speak".) My advice is justwrite in your own "natural" style - the one in which youfeel MOST COMFORTABLE... as I've tried to do in thisarticle.Don't take life too seriously and have FUN writing yourpress releases.Hope this may help you readers "out there" in cyberspace,as we at Eagle Productions and our associates learn something new about on-line and off-line promotion each day."Success is a PROCESS of sharing (knowledge, insights, wisdom and experiences) with others and not simply a matter of arriving at a destination."Take pleasure in the journey.Craig LockDo not go where the path may lead, go instead where there is no path and leave a trail.- Ralph Waldo EmersonCreative Writing Course http://www.nzenterprise.com/writer/creative.htmlFor books and a practical interactive course on internet marketing, click onhttp://www.novelty-gift.com/ Article Tags: Writing Press Releases, Writing Press, Press Releases, Internet Marketing, Press Release
Using,and,Writing,Press,Releas