What,Are,Your,Goals,amp,#63,Ma DIY What Are Your Goals?
When starting a new work at home business it is very easy to become consumed by it. We spend so much time trying to get the business up and running that we may end up becoming burned out and lose our motivation. There is so much to learn and Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in
Many people when they try to go into business, have at best aloosely defined set of goals. A goal is the purpose towards whichany endeavor is directed or in other words, an objective. Whilethe ultimate goal is to make an income, that by itself is not arealistic goal to base a business on.A simple analogy might be a stream with stepping stones. Whilethe ultimate goal here is to reach the other side without gettingwet, each stepping stone represents an intermediate goal thatmust be reached. If you miss one, you won't be dry when youreach the other side, and will not have attained your goal.Business in general, whether it be "brick and mortar" or aninternet endeavor, has intermediate goals. If you don'trecognize these necessary steps, you will not reach your ultimategoal, which is financial reward.In any particular business, of course the ultimate goal is toproduce revenue, but there are numerous "stepping stones" thatmust be in place to do so. At the risk of stating the obvious,you must have a saleable product or service. While you mightscam a few people with an inferior one, you will not be aroundfor the long haul. I personally get a real "kick" out of thosewho send out what are recognized by most people as obvious scamssuch as chain letters, hoping to lure in the unsuspecting .So if you do have a legitimate product or service, how are yougoing to sell it? First you need a place from which to sell yourwares. A website to an online entrepreneur is akin to astorefront. This is where you will make your sales. It has to beattractive and the merchandise displayed in a conducive manner.Next, you have to make people aware of its existence. This isyour advertising goal. You must first identify a target marketand aim your advertising at that market. But where do youadvertise? Statistics have shown that the best possible vehicleis one which actually reaches your prospects.Let's talk about ezine advertising, which is one of the strongestways possible. Do you advertise in a publication that reaches100,00 people or one that only reaches 5,000? Don't be too quickto answer. The one that reaches 100,000 may not be aimed at yourtarget market, while the one that reaches 5,000 might be. Whilea humor ezine may reach many thousands (who doesn't like a goodjoke), if you are trying to market an affiliate program, an ezinegeared to them might just might be your best bet.Next on the agenda is an easy way for your prospects to purchaseyour product. If you don't accept credit cards you are missingimpulse sales. If someone is ready to buy, and you make themjump through hoops to purchase, the odds are they won't. If yougive them time to "cool off" they will likely look elsewhere.It is not that difficult to obtain a merchant account. Anyonewho is selling a product or a service who doesn't have one issimply wasting their time. If someone has to send you a check ormoney order, by the time they get around to doing it, the impulseto purchase may very well be gone.Do you have a personal presence on the web? If not, you arelosing business. You don't have to give them your life history,but your picture and way to contact you goes a long way.Do you need a toll free number. I always felt this wasimportant, but have lately changed my thinking. A toll freenumber will generate a lot "tire kickers" but not too many sales.If someone won't "drop a dime" to find out about your offer, theyare most likely not serious. We took out our toll free numberand two things happened - the number of calls we received wentdown. But, the number of sales we made went up - go figure.These are just a few of the stepping stones needed to reach yourgoal. While there are many others, if you provide these stepsfor your prospects, you will most likely meet your goals. If youdon't, you will quickly lose heart and wonder why you are notgetting any business. Article Tags: Ultimate Goal, Stepping Stones
What,Are,Your,Goals,amp,#63,Ma