Speed,Kills,the,Web,only,have, DIY Speed Kills on the Web!
Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in When starting a new work at home business it is very easy to become consumed by it. We spend so much time trying to get the business up and running that we may end up becoming burned out and lose our motivation. There is so much to learn and
I only have to point to the 555 plus failed .com companies (according to Web Mergers) as the poster children of the "speed at anycost" business mantra that clearly doesn't work. And, thesewerecompanies who burnt through significant amounts of capital (in the millions, tens of millions or hundreds of millions in many cases) while they were rushing to get to market. Do you wonder why every time you talk to someone he or she seem to be in such a hurry that they don't really have time to talk withyou? But, if you want to work with them you have to try and converse on the phone as a first step, or even worse, setup some type of a face-to-face meeting. What's going on why aren't we allslowing the pace down so we can focus on business processes that are based upon viable models? Especially in these economic times where relationships and processes are critical to ongoing success and/or survival! I think we are experiencing some type of a .com hangover effect. Everyone was in such a hurry during the heady GBF ("get big fast") .com days trying to do the "land grab" while"driving an "online brand" that would lead to a quick"exit strategy" that they forgot to really define a viable businessmodel that included development of tangible goods and services for real customers. I still come into contact with many people that act like they'vebeen hard wired to a double espresso they aren't sure whattheyare doing, where they are going, but they want to do everything in a hurry! It seems like many are still trying to build a business the same way they did during the last two years, when fundamentals and many niceties of business went out the window, while greed became the order of the day. We are telling our clients speed can and does kill on the web its time to slow down and think strategically about what they want to do and then build marketing campaigns and processes that convey tangible value to their market demographics (read customers!). Here are some fundamental marketing rules for living life in the slow (but safe) lane: 1) Ensure all marketing collateral (web and offline) are in synch invest sufficient time and resources to ensure there are no discrepancies between them to build a cohesive brand that effectively communicates what you do. 2) Take time to really evaluate business opportunities, don'tjust blast through relationships, meetings or assessments manytimes you can build viable partnerships by sitting down and taking a hard look at how third parties complement your business and vica versa. 3) Use the web for what's its really meant for as a highwayfor communications and commerce, its not the "saving grace"its been touted to be by many companies; 87% of Internet users today utilize the web to research goods and services. 4) Make time to look at your competitors, whether they are across the road or on the other side of the world the web has created a commerce model where a competitor is just a click away; so carefully analyze what your competitors are doing. 5) Communicate with your customers and partners it doesn'tdo much good to build a beautiful web site that does not make it easy for people to contact your company. I've seen hundreds of websites the last year that don't have e-mail contacts or phone numberslisted prominently take/make time to build a site that lets people communicate with you. 6) Hire people with some gray hairs they may not flash thelatest PDA at you or wear the latest trendy clothes, but many of them have years of experience building companies slowly and carefully, by paying attention to business fundamentals. I've got nothingagainst youth, but it seems like many over 40-somethings got left by the wayside in the .com mania and to the detriment of many companies. 7) Think small when your building a business, the billion dollar days are gone with last year's PR hyperbole. I get no royalties fromE.F. Shumacher, but I really think his "Small is Beautiful As ifPeople Mattered" is a wonderful book and the forward is done byPaul Hawken, a brilliant serial entrepreneur, well known for his landmark PBS (Public Broadcasting Service for global readers) series on "Growing a Business" that inspired many of us to take the entrepreneurial plunge.
Speed,Kills,the,Web,only,have,