Internet,Marketing,Winning,Com DIY Internet Marketing - A Winning Combination!
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In my own experience of marketing, sometimes acombination of marketing techniques works muchbetter than if the same techniques were used individually.For example, take Banner Advertising and Lotto Visitors.Now everyone knows that Banner advertising no longerhas the click though rate(CTR) that it used to have.Nowadays, the average CTR is only around 1%,so purchasing thousands of impressions, and gettingsuch a low CTR, can seriously put you out of pocket!The alternative to expensive Banner Advertising,is to use a FREE Banner Exchange.You place the Exchange Banner on your own site,and every time a visitor to your site sees it, you are givena credit, for your own banner. This is usually around 2:1,so you need 2 visitors to get 1 of your banners shownon another site in the exchange.The problem with this of course, is that if you are gettingzero, or very low traffic already, then the banner exchangewill have virtually no effect on your traffic at all.This is why banner exchanges have been largely criticised,since people were under the impression that they wouldsubstantially increase their traffic, and because they thoughtthis, they became disappointed with the result.However, banner exchanges do work if you have a reasonableamount of traffic to start with.But how do you get a large amount of people to visit your website?A guaranteed amount of visitors, can be bought at various lotto sites.How it works, is that people go to a lotto site and canwin prizes ranging from computers to hundreds of thousandsof dollars, and all for free.However, to participate, they have to agree to visit varioussites. These are the sites of people who have paid the lottoowner to send the visitors there.This does work, but only up to a point. If you pay, for example,for 10,000 visitors to visit your site, then you will get them.However, these visitors are not targetted. Most of them justwant to get on and off your site as soon as possible to playtheir ticket.Sure, some of them do stay, and look at your site,but again most site owners are disappointed by the results.This is where the combination approach comes in.You use the power of the numbers of lotto visitorscoming to your site, and the banner exchange, to'convert' the visitors from untargetted to targetted.This is what you need to do.Join four different banner exchanges, and place the codeson your page. (Do not join more than four, or you maybe accused of having a banner farm and will have yoursite deleted from the exchange.)Now if each exchange gives you one exposure forevery two visitors, then four exchanges gives youfour times this amount, which means that for eachtwo visitors you get four exposures.So if, for example, you ordered 1,000 visitors fromthe lotto site, with the four exchanges, you willearn 2,000 exposures of your banner ad.So 2,000 new people will see your banner ad. Thesehowever are quality prospects,who are in the exchange themselves. These people are far more likely to respond to what you have to offer, and will click on your banner ad because they are interested. So now you have targetted,rather than untargetted traffic!(Incidentally, a cleverly worded banner, which has beendesigned using simple text, rather than sophisticatedartwork and animation, can give you a CTR more like 4%!)There are many different banner exchanges around, just type in'banner exchange' at any search engine for a list. Experimentwith different exchanges for best results, however thefollowing I know to be effective:-http://www.adswap.nethttp://www.quicklinksnow.comhttp://www.easyadexchange.comhttp://www.advertiser-exchange.comAgain there are lots of different Lotto sites, buthere are some examples of good sites:-http://www.cash-giveaway.comhttp://www.lotto4cash.comhttp://www.loftydeal.comSo in all of your campaigns, it is not always necessaryto find completely new ways to promote your site.With a bit of imagination a combination of already established methods can be highly effective! Article Tags: Banner Exchanges