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When starting a new work at home business it is very easy to become consumed by it. We spend so much time trying to get the business up and running that we may end up becoming burned out and lose our motivation. There is so much to learn and Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in
So what's up with the Internet? Is it a fad that is slowly diminishing? Or is it still a stunning revolution that will change human history entirely? The dot com crash certainly put some tarnish on the ole boy. But it seems the smudges are only on the perception of the Internet. It seem that online consumer and business growth continues unabated, even in the midst of a treacherous high-tech meltdown.My new favorite analogy comes from the auto industry. At one point early last century experts predicted there would be more than 500 automakers. When consolidation began to hit in the nineteen teens and 1920s, with automakers failing and getting gobbled up right and left, many feared the auto revolution would come to an abrupt end. So much for expert opinions.So let's look at some recent research to see what is actually occuring on the Internet.E-consumers become "power shoppers"Online "power shoppers" spent an average of $1,200 online during the 12 months prior to a spring survey by iCustomer Observer. This compares to all other e-shoppers who spent an average of $480 online during the same year. These power shoppers constitute the top 33 percent of Internet consumers. The average age of this high-dollar consumer is 38, with an average annual income of $67,000. Regular e-shoppers are an average age of 55 with yearly salaries of $34,000.Net usage dropped slightly when school let outInternet traffic dropped by 1 percent worldwide between May and June 2001 according to a usage report from comScore and Diameter, DoubleClick's research group. The study reported there were 128.4 million unique Internet visitors in the U.S. and 296.5 million worldwide in June 2001. The study attributed the slight decline in U.S. traffic to summer vacation. The report did note that travel sectors experienced a lift of 2.2 percent between May and June, with 84.5 million visitors worldwide checking travel websites. High-speed connectivity growsFor those who believe the Internet won't come fully into its own until consumers experience the power of high-speed connections, the good news continues. An August 2001 report from Parks Associates finds that as of mid-2001, there are 8.6 million U.S. households using high-speed Internet connections. That's up from 4.8 million U.S. households last year. The company predicted the number will reach 11.3 million by year-end.Print readership continues to declineThe Internet was supposed to draw revenues away from print magazines, but during its early days, the Net did exactly the opposite. The dot com boom created a binge of ad buying. Those days are sadly, and suddenly, over for most magazines. And now the readership decline is on, complicating a dearth of ad sales. Lyra Research found that 24 percent of Internet users in the U.S. have canceled subscriptions to general news magazines since they began using the Internet. A hearty 19 percent of Internet users claim they have significantly decreased their magazine reading, while only 2 percent say they have significantly increased their magazine reading since using the Net.Consumers are using the Internet moreHas the dot com downturn affected the amount of time Internet users spend online? In a study conducted in February and March of 2001, the Pew Internet and American Life Project found that more than one half of Internet users in the U.S. are using the Internet the same amount of time as they were six months ago. The study found that 29 percent of users actually increased their usage, while only 17 percent decreased time spent online. Newcomers and Net veterans alike indicated that more than 60 percent of their Internet time was just for fun.So those are the facts. As we try to gain some understanding of how the Internet is developing, it helps to get a well-defined view. The ongoing development of Internet commerce has been beleaguered by hyped-up bubbles and tales of complete decimation. In reality, e-business continues to grow. Article Tags: Internet Users
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