How,Take,Off,Fast,with,Your,In DIY How to Take Off Fast with Your Internet Business
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The great thing about the Internet is one person can come up witha great idea, put it online, and start earning money--all in aday. Granted, not all of us who try do it so quickly (my Internetbiz took a year to earn our first dollar). But you have to admitthe ability to use the Internet--a major mass media--for almostno money, is a tremendous opportunity. A lot of variables gointo business success, but following these 3 tips increase yourchances for quick results.Find a Niche That REALLY Wants What You SellOne of the quickest ways to make a business successful is tofocus on a small group of people who REALLY want a product orservice. Because they arent the biggest group of customers, thespecialized product or service probably isnt going to beavailable at Walmart.You may remember Corey Rudl's big two binder Internet promotioncourse. At the time, there weren't many big and detailed guidesto the subject. Yet, a lot of people were looking for just whatCorey had created. He earned $2.5 million the first year.Many of the customers in your group may not know where they canget what they want. The Internet is an incredibly convenient wayfor people to search for what it is they want or need. When youshow up, specializing in satisfying their demands and givingthese customers exactly what theyve had such a hard timefinding, you get an enthusiastic group of long term buyers.Let me give you an example. I recently spent a few days inSouthwest Texas. Its deep in the heart of ranch country. Men andboys still wear cowboy hats just as they have for 150 years. Itsnot the largest group in the world, but these guys really WANTtheir cowboy hats.Cory and Victoria noticed that it was hard to find a store thatstocked many cowboy hats. Their solution was to open an entirestore specializing in them. You can get any kind of hat, styledany way, for any sized head.For many customers their store is regarded as an answer to aprayer. "This is the first time in 25 years that Ive worn a hatthat fits my head right," one customer told me.Next, Cory and Victoria put their store on the Internet. Whatbetter way to reach a narrow group of customers, spread out overthe world, who REALLY want their product.Spend a Little Money for Your Own Website. Affiliate sites andfree sites are fine, but you will need to create your ownindividual space online to make the big bucks.Let's say you aren't an expert in html and don't particularlyfeel the need to do it all yourself. Here's my recommendation forgetting on-line fast and easy. Spend the $15 or so to get yourown .com address. It's the easiest kind of address for customersto remember. Sign up with one of the e-commerce providers thatgives you a browser-based design system. All you have to do istype in your headlines, copy and paste in your text, and pull upsome graphics to enhance your products and services.Register with search engines. All4one.com has a great free one-click registration form that gets your site on the spider list ofthe major search engines. Its been pretty successful for me,though they need to update the site. Research abounds on otherlow cost search registrations. You can often expect significantnumbers of visitors to find you through search engines,outperforming most other forms of promotion.Tell the World Why Theyve Come to the Right PlaceShare your story. Tell how you got into the business you're in.Be sure to tell WHY you do what you do and what values,pleasures, and challenges make you continue in the business. Butmost of the copy shouldn't be about you. Tell people how you helpcustomers. Talk about the successes your customers have had.Quote your philosophy on how everyone needs the BENEFITS yourproduct or service gives customers. This is the kind of storyyour customers and prospects can get into.Be sure to include your contact info. Sites with insufficientcontact information are not only inconvenient when you have aquestion, but they can cause skepticism in visitors. (Who IS thiscyberspace business owner?) For service-oriented businesses,including your photo instills trust in customers.Get business going fast by placing some e-zine ads. E-zines areonline publications sent to people who have requested the piecebe sent. The lists can be quite large, and these are avidreaders. Pick e-zines that have interesting content. Boring'zines don't pull well.For a busy person trying to get up and running on the Net fastand cheap, it's hard to beat these simple steps.