First,Class,What,are,your,bigg DIY Go First Class!
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What are your biggest worries when you go online to shop? The twothings the majority of internet shoppers fear most are >> having their credit cards misused and abused, and >> paying for something but not getting it, or getting junk.Before they're going to do business with you, they want to feelsafe. Whether or not they do is pretty much up to you and theimage you create of yourself and your business.Being a class act - first class, of course - starts with yourattitude. It includes your products or services, website,marketing effort, sales and delivery, customer service - you'd beright to include everything.The image you project is the one you're stuck with, whether it'swhat you intended or not. If that image makes your shopper, yourprospective customer, feel uncomfortable, the chances of yourmaking a sale are slim to none.For example, there are two sure ways a company can kill my desireto buy anything from them: >> lie to me, or >> insult my intelligence.Many car dealers do both routinely. They shout about sellingtheir cars at or below "dealer invoice". That tells me two thingsright away: >> the invoice is a fraud, and >> they think their prospects are idiots.The term "invoice" implies the amount the dealer paid for thecar, and I guess we're supposed to believe it. How long wouldany company be in business selling their primary product at orbelow their actual cost?Yelling at me doesn't help, either. And on-line, THIS IS YELLING!You'd be doing very well for your business, and thus your future,by treating others the way you wish to be treated. Soundfamiliar? Would you be more likely to do business with someoneyou feel you can trust, or someone who makes you uneasy? Me, too.Avoid ridiculous claims on the order of "Make $20,000 every dayjust by sending email!!!!!". Email what - ransom notes?Write exciting copy, of course. Just keep it honest and see thatit's well-written. If you need help, get it. It's your future.Present your product or service in the best possible light,certainly. But do it with integrity and sincerity. If they don'ttrust you, they won't buy from you.And if what you're selling doesn't measure up to your claims,you'll experience many complaints and returns. And you'llprobably get bad-mouthed all over the internet. And you'llprobably deserve it. Fortunately, you're a straight shooter soyou needn't worry about that stuff. Right?I once knew an Oldsmobile-Cadillac dealer whose televisioncommercials consisted of beautiful scenes and relaxing music. Aslide across the top of the screen read simply "XYZ Oldsmobile -Cadillac, Fourth and Main, Ourtown". In about the last 12-15seconds a pleasant voice offered an invitation to come see thedealer for all your automotive needs.Prospects were well-treated and customers treasured. About theonly way a customer would buy elsewhere was at gunpoint, I think.His word-of-mouth advertising, even from people who weren't hiscustomers, was priceless.You can make a strong profit, have a fine reputation, goodtraffic to your site and loyal customers. Go First Class andeveryone benefits. Aren't you worth it? Article Tags: First Class