Sponsors,Mentors,and,Coaches,Y DIY Sponsors, Mentors and Coaches, Oh My!
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You've seen the ads. Let me sponsor you. MentorAvailable. Now the latest is, coach. What's thedifference?As always, I like to start with dictionary definitionsand take it from there.Webster's New World tells you that:a SPONSOR is one who assumes a certain degree ofresponsibility for another in any of various ways.a MENTOR is a wise, loyal advisor.a COACH is an instructor or trainer as of athletes,actors, or singers.All worthy definitions.So often on the Internet, the ads attack us withexaggerations, misconceptions and outright lies. Itdoesn't take long to see through the hype and know thatthe person writing the ad is not a sponsor, a mentor ora coach, but aims at filling his or her own pockets atyour expense.If you got on the phone and talked to the person, you'dprobably find that they didn't even write the adthemselves, but rather took their "sponsor's" ad andstuck it into an email and whipped it off to an ezineor safe list. C'mon, fess, up haven't you done this atthe beginning? (You don't have to 'fess up if you'restill doing it. Just stop!)How many sponsors have you known who "assume a certaindegree of responsibility?"If you have not yet found the sponsor for you, then whynot try to be the sponsor that you would like yoursponsor to be? Taking responsibility means, stopsending the hypey ads. Take a really good look at thebusiness you've got and decide what you like about itand why it would be good for others. Write from yourheart, not from your nervous system which may beworrying about paying the bills.A mentor? A wise, loyal advisor. Okay, I'll go alongwith this one, but I think if I ever see another adadvertising a mentor, I will laugh. How many of us, allnovices in a novice medium, the Internet, can claimwisdom? And have you seen anyone loyal to any programon the Net? I'm afraid that although wisdom and loyaltyis definitely something to aspire to, it's escaped ourgrasp so far. So don't look for a mentor or try to beone. Sponsorship is quite enough to aim for right now.But what about the newest craze, coaching? Exactly whatare coaches and what is coaching? Here are somedefinitions garnered from professional coaches.Coaching is one-one-one guidance and extended supportfor personal and professional growth and change. -Laura Berman Fortgang http://www.intercoach.comCoaching is not to be confused with consulting,psychotherapy, training, teaching or mentoring. It iscompletely unique. The primary role of today'sprofessionally trained coach is to help someone clarifyhis (her) business and personal goals, help him craftan action plan that helps move him into action and thenholds him accountable each step of the way withoutpressuring or judging him. - Hilton Johnson http://www.coachtrainer.comLife Coaching is about a trusting, confidential andsupportive relationship that you direct. And workingtogether week-to-week with your Life Coach will helpyou move forward far faster, and go far further, thanyou might now imagine. It is also very convenient andaffordable. -Steve Mitten http://www.acoach4u.com/Coaching is about the client, not the coach. So don'tconfuse coaching with training. Training impliesteaching something you know to another, whereascouching discovers and enhances an already existingskill and helps people find and reach their goals.Do you need a sponsor, mentor or coach? Do you want tobe a sponsor, mentor or coach? In either case, coachingjust might be a good place to start.A good sponsor will ask you to list your short term andlong term goals as the first step in your training; agood coach will help you discover them. And a mentor?With a good coach, you won't need one. You'll be yourown wise advisor.