Seven,Steps,Better,Online,Comm DIY Seven Steps to Better Online Community
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If you are in an online business with your own website, it would help greatly to build an onlinecommunity with your visitors. The pathway to a goodonline community is to build trust in your visitors,your future customers. Here's a simple formula to getyou started.Sweep the "front walk" each day as youbegin work. On your site check for "broken links"(links that don't go where you intended for them togo) and fix them. Test your opening page's load time.Remove or reduce any images that seem to slow it down.(Reducing images is a matter of having a serviceanalyze your site for images it can cut down in numberof bites. A good source for this is Spinwave ImageCrunchers, http://www.spinwave.com/crunchers.html.)Ensure your visitors' return. Spot-check your copy forerrors that may have escaped you previously. Freshenyour copy regularly and somewhere on your page promiseweekly updates. Insert a "this site last updated[date]" statement and keep it current.Provide interactivity to your visitors-ways for themto communicate with you. The two easiest methods are asimple "comments" email link and an online survey.There are several sites that write interactive formsfor just a link back to their site. The one I use onmy site is Freedback.com, http://www.freedback.com.Respond to your prospects as they write in. Answereach email or send a thank you for each surveyresponded to with a personal email of your own.Personalize any and all outgoing communication. Youmay even add a personal touch to auto respondermessages. Let your customers know you are there tohelp. If your product is the solution to their desire,all's the better. But if you need to refer themelsewhere, don't be afraid to find where to send themand do so. Your reputation as an honest, sincerebusinessperson will grow as a result.When you make sales, be sure and thank your customerpersonally for their purchase. Here's a great opportunity tomake "back-end" sales. Offer them coupons or special priceson your other products. Ask for questions or concernsand a testimonial from your customer. They will nodoubt tell others about you and your high level oftrust. These are just a few steps on the pathway to onlinecommunity and trust. As your knowledge and skillsimprove, no doubt you will learn more about thistopic. But do look for ways to foster trust in yourprospects and customers. In so doing relationshipswith them develop that will improve your onlineefforts over and over.