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Most small business people on the Internet are on a budget and that forces you to be "creative". Eitheryou work on a tight budget that hampers your activityor you do much of the work yourself to save from paying others to do it.That is the nature of the entrepreneur.Just because you are doing, or want to do, business online does not change the work involved to createthose sales and make money.Here are a few points to keep in mind while doing it online:1. Test Your Ad Copy.Testing is important and a constant ongoing partof any marketing plan. You need to test various approaches and be able to access the results.The simplest manner to do that is with Auto-Responders.For a FREE list of some good Auto-Responders thatcan be used for online business, send for at:mailto:[email protected] can easily set up a different Auto-Responder for each different test that you run. For example, if you wereto market software, you could list your Auto-Respondersas: [email protected], [email protected], etc.This allows you to test different ad copy, headlines, pricesor whatever and to gauge the results just by viewing the responses you receive to each approach.2. Stress Your Strong Points.A. Product or Service.Tell your prospect why you are excited about yourown product or service. If you can convey the passionyou feel for your own project, you may excite yourprospects to share in your experience.B. Focus on the Benefit.Tell your prospects about the benefits that yourproduct or service will provide for them. Will it savethem money? Time? Make a list of the benefits and then stress them.C. Keep it Simple.Do NOT send out a ten (10) page email trying to sellyour product or service. Keep it simple and to thepoint. You should be able to excite and entice yourprospects with a simple five (5) line ad.3. Study Your Competition.Study the ads and web site of your competition.What might work great for your competitor, may very well be completely wrong for your own project. Butjust the act of research and study of your competitionmay very well spur you onto new ideas and projects.Following these few hints can increase your traffic,response rates and even your sales!Make your project a personal extension of what youneed to accomplish with it.Set aside a consistent amount of time that you can afford to invest daily.And, test, test, test until you find just the rightcombination of elements to make your projecta HUGE success.