The,Beginner,amp,#39,Guide,Hom DIY The Beginner's Guide to Home Business Marketing
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Hello again, Lisa Lake here with more tips for the beginning homebusinessperson. As you may know from my past articles, afterraising my kids I went back into the work force, and I faced downseveral challenges. I'm a non-traditional businessperson, and Ihad to learn the system the hard way. I didn't have a businessdegree, and I didn't have the years of experience my co-workersdid, but, being a reasonably intelligent person and a hardworker, after only a glitch or two I found myself reallysucceeding.Well, after a few years of commuting, I found I really missed thefreedom of being at home, so I decided to go into business formyself. I was not so surprised to find that I now was facing awhole new set of challenges. Working at a corporation I just hadto show up and be good at the job I was hired to do. Working athome I soon discovered that I had to be an expert at everything,especially marketing. When you're in business for yourself,you've got to have a way of bringing customers to your business.After a few months of trying different approaches, I learned thatthe best way to market, at least for my business, is on the web.I've streamlined my best web marketing ideas into what I call my1-2-3 program, and I'd like to share it with you. Here they are.1. Get a great web site. Business is seldom done over the phonethese days. It's all web based, and having a great web site iscrucial, because it's the first impression the customer has ofyou. If your website isn't professional, people will just moveon, won't they? There are several cheap and even free websiteservices on the web. Just do a search and pick the one thatworks best for you. You can pick decor and font and all kinds ofstuff to make your site seem more like you.2. Get listed on search engines. This is really important, too.A great website doesn't do you any good if nobody can find it,now does it? This can be a little more expensive, but you'llfind it pays off if you do it right. Choose a popular engine ortwo, and then register key words that you think people who arelooking for your type of business might use. Most pay-per-clickengines offer a ranking when you submit words so you know whereyou'll be on the list when you pay a certain amount. Try to gettop ten listings with at least two of your terms.3. Use Autoresponders to get in touch with prospective clients.Have a place on your website where interested customers can entertheir email addresses. Then have an autoresponder service sendout one, three, or even seven follow-up mailers. This is a greatway to bring in people who can't quite make up their minds.There are lots of great sites that are cheap or even free thatoffer this service as well. Again, do a search and pick the onethat works best for you.This combination of website, search engine listing, andautoresponder has worked great for me. My business is boomingnow, and I couldn't be happier. Give it a try and I bet it willwork for you.