The,Secret,Her,Success,Despite DIY The Secret of Her Success

Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in When starting a new work at home business it is very easy to become consumed by it. We spend so much time trying to get the business up and running that we may end up becoming burned out and lose our motivation. There is so much to learn and

Despite all the "dot-com" busts a few years ago, theInternet still represents the ultimate opportunity forsome people to turn their initiative, a good idea, and afew bucks into a legitimate, profitable business. One such person, Rosalind Gardner, took her interest inonline dating services and turned it into a business thatgenerated almost half a million dollars in revenue lastyear and should do even better this year. The fact that she created this business without spendingone dime on product development makes her story even moreamazing. Rosalind Gardner used to make her living as an airtraffic controller, a job most people consider quitestressful.After getting tired of swing-shift work, and though shehad no product of her own to sell and needed to makemoney relatively quickly, Gardner decided to try her handat selling on the Internet. What she did next might seem simple, but it started anonline venture that would make every dot-com refugee from1999 drool with envy.Gardner logged on to OneAndOnly.com, an online datingservice, and signed up as an associate or "affiliate".She said they were paying "healthy" commissions to anywebmaster who wanted to refer paying customers to them. Commonly called "affiliate programs," this setup enablesentrepreneurs to create a business promoting otherpeople's businesses and bypass the entire productdevelopment and product testing phases. In short, by selling through other people's affiliateprograms, virtually anyone can set up a business onlinepromoting almost any type of product or service.Gardner created a website (101date.com), her storefronton the Internet. Though she created her own website pages, she suggeststhat an effective way to get started even faster is to goto dollartemplates.com or 4templates.com, buy a websitetemplate for between $10-$30, and modify it to meet yourneeds."Instead of spending hundreds or thousands of dollars onwebsite design," Gardner advises, "purchase aninexpensive website template for much less than the costof dinner and a movie!"Gardner also kept the content for her website simple,direct and effective. Though she wanted to appeal to thewidest possible audience, she kept focused on her narrow"niche" of online dating. She wrote a review of the dating service so her visitorscould quickly understand the main benefits, pitfalls,special features, and other information to see if theservice met their needs. If it did, and they clickedthrough her affiliate link to sign up, Gardner made acommission. To drive traffic to her site, Gardner buys targeted,keyword-specific ads from google.com and overture.comwhich get displayed on the Web's most popular sites,including Yahoo!, AOL, and MSN. This type of advertising means she only spends money wheninterested people actively searching for datinginformation go to her website. Gardner also offers a newsletter from her dating websitein order to update her visitors when new dating servicesand products come available. The side benefits of publishing the newsletter are many,including the fact that she can build trust with hersubscribers by sending them valuable articles andinformation on a regular basis. Instead of just referring them over to the merchant'ssite and losing them forever, Gardner captures them andmakes them her customer first... and then hands them offto the merchant. So what's the secret of her success? Gardner's system works because:~ she keeps it simple;~ she doesn't get slowed down by creating the productherself;~ she adds her own unique value to the process with herreviews and newsletter;~ she only invests in performance-based advertising. Further, her added step of going the extra mile to offerfree updates, articles and tips to her growing list helpsher business grow MUCH faster than affiliates who justhand-off to the merchant website. By building her list, she can bring visitors back to hersite or send them to other sites through her affiliatelink without having to pay for them again. So if the system is so simple, why don't more people doit this way?My only guess is that maybe it's too simple! Often peoplewant something complicated in order to feel like a"system" will work, but often the opposite proves true. Simple = Powerful = It keeps working!For more information about Gardner and the step-by-stepprocess detailed in her new ebook, "The Super AffiliateHandbook - How I Made $436,797 Last Year Selling OtherPeople's Stuff Online" log on to http://www.Affiliate-Handbook.com