What,Sells,Good,the,Web,amp,#6 DIY What Sells Good on the Web? Information Products


When starting a new work at home business it is very easy to become consumed by it. We spend so much time trying to get the business up and running that we may end up becoming burned out and lose our motivation. There is so much to learn and Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in


Permission is granted for the below article to forward,reprint, distribute, use for ezine, newsletter, website,offer as free bonus or part of a product for sale as longas no changes are made and the byline, copyright, and theresource box below is included.---------------------------------------------------------- What Sells Good on the Web? Information ProductsBy Stephen BucaroStatistics show that most people come online seeking freeinformation. However, if in their search, they come upon aninteresting for sale information product, they will make apurchase. There are several reasons for this:1.Most people use a dial-up Internet connection. Readinginformation online is slow and tedious and requires them totie up the phone line. 2.Information on the Web is very fleeting. The informationmay move or vanish overnight.3.Good free information is not easy to find on the Web.Information that you have to pay for is assumed to be morecomplete and of higher quality than any thing you can findfor free.People are looking for all kinds of information on the web,so coming up with a product idea is not difficult. Forexample, people need information about how to properly traintheir dogs. But how do you implement that idea into a webbusiness?One idea is to make a video tape. Take your dog, your videocamera, and a helper friend or family member to the park fora couple of training sessions and you’ve got yourself aproduct! To boost sales, create a few peripheral products:-Bonus Product. Do a little research to create a bonusproduct. For example: Free with purchase of video. Ebook"Table Foods That Can Make Your Dog Sick". For example,feeding chocolate to your dog can make it sick. It is notuncommon for a person to purchase a product when they aremore interested in the bonus item than they are in the mainproduct.2. Order Form Incentive. The biggest problem with e-commerceis people abandoning the order form. One method to push thecustomer through to making the purchase is to include a time-limited additional unexpected bonus on the order form. Forexample: "Order today and receive these healthy doggy treatsat no additional charge." To make the one day time limitlegitimate, just use a different doggy treat each day.3. Website Freebie. For example: Free download, the ebook -"How to train your dog in less than ten minutes a day". Inactuality, this free ebook is a sales brochure for yourvideo tape. The answer to "How to train your dog in lessthan ten minutes a day" is to buy your video tape.For Your web site, I would recommend three important features:1. Content. Add as much content about dogs as you can.Content is what gets you listed in the search engines. Thesearch engines are what gets traffic to your web site.Traffic is what gets sales of your video tape.2. Pictures. Add lots of pictures of dogs. Pictures of cutedogs. Pictures of people training dogs. Funny pictures ofdogs, say with graduation hats. Cartoon dogs. 3. About Page. People don’t buy from unknown web sites. Putsome information about yourself and your company. Especiallyinformation about how you love dogs and your dog trainingexperience. It would also be great if you included picturesof you and your dog. Show the dog in an obedient pose.The purpose of this article is show you how to increase thesales of your main product by offering freebies, bonusproducts, and order form incentives. It also provides someimportant features required for an effective sales web site.People are looking for all kinds of information on the web.The specific information and the medium you provide it onleaves you many choices.----------------------------------------------------------Resource Box:Copyright(C)2002 Bucaro TecHelp. To learn how to maintainyour computer and use it more effectively to design a Website and make money on the Web visit:http://bucarotechelp.comTo subscribe to Bucaro TecHelp Newsletter Send a blankemail to: bucarotechelp-subscribe@topica.com----------------------------------------------------------

What,Sells,Good,the,Web,amp,#6

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