Basics,Publishing,Your,Own,New DIY Basics of Publishing Your Own Newsletter
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Publishing your own newsletter is one of the greatest waysto keep in touch with your visitors. The basic idea is thatonce you have taken the time and/or money to direct a personto your website, you want to get their name and emailaddress so that you can keep in contact with them.Marketing experts agree that it takes an average of sevenexposures to an offer before they buy. Without a net tocatch email addresses many surfers will soon find there wayto another one of the millions of sites on the web, leavingit up to them to remember to come back. Getting them tosign up for your newsletter puts you more in control offurther contact.Sending newsletters through the mail can cost hundreds orthousands of dollars. Sending a newsletter over email,however, is easy, and costs virtually nothing. You can keep in contact with your list as often as you want if yougive them valuable information. Remember to give somethingin return for their time spent reading your mailing.Getting Your Mailing List SetupYou can start adding an email snare to your website almostimmediately. Here are the things that you need to set up1. List ManagerYou can pick either a paid service or free service to mailyour list.Host4Proft Hosting - As part of the hosting package, whichyou need anyway, they also have an easy setup for sendingnewsletters. It's inexpensive too.Coollist.com offers an easy to use service that costsnothing but the inclusion of an ad. Web Business Wizard offers an opt-in email list signupform as well as a powerful shopping cart and a webinterface where you can contact all who opt-in to yourlists. Its $39 a month to get setup.More on Host4Profit at:www.redlionbooks.com/zlinks/host4profit.htmMore on Web Business Wizard at:www.redlionbooks.com/zlinks/webbizwiz.htm2. Newsletter ContentI recommend that you give your subscribers valuableinformation in return for their time spent reading yournewsletter. You can offer original articles, reprintarticles, a tip of the week, or anything else that you canthink of. You could even just offer to send out yourspecial offers when they come up if you don't have the timeto find articles.3. Web Forms and Sign UpYou might need to setup a form for people to sign up on.Your listing host should give you the specifics, butbasically you just add some code to you HTML. You can thenelaborate with graphics or any text you want.Another option is to have potential subscribers send ablank email to your list, which will automatically sign themup. For example, to subscribe to my newsletter, you wouldjust send a blank email to:[email protected] newsletter is one of the most important parts of youronline business. Start focusing on building a largesubscriber base as soon as possible.Check out 4 Secrets of Publishing Your Own Newsletter at:www.redlionbooks.com/1emailmark/nwsltrsecrets22.htmBest of luck to you,JC Anderlwww.Redlionbooks.com, [email protected] my site or email me if you have any questions aboutmarketing or website promotion.