Web,site,strategy,#1.,amp,#34, DIY Web site strategy #1. "Buy or Goodbye"
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The first popular strategy for e-business websites we areabout to discuss could also be described as a "SaleFocused".The vastly known description to that kind of online presenceis "mini-sale-site". I wouldn't support that description asi don't think it is complete enough. The term "mini" usuallyrefers to a one-two-three page website, the only purpose ofwhich is to sell some product/service. I should put here abig "BUT".On the contrast to that meaning, I could give you numerousexamples of content rich websites with two to three pages of5-10 power articles and a site that consists of 20-50 pagesof blatant sales letters.That is why the main idea behind any "mini-site" is not anumber of pages, rather then strict and unconsciouslystraightforward direction towards product/service selling.That is why any e-shop will meet "mini site" requirements asthey are nothing more then a number of sales lettersdirected to turn the usual surfer into the buyer as quicklyas possible.Their TASKS are to:1. Present the visitor with a product/service;2. Reassure her/him that it is the best offer in the wholeuniverse;3. Show them how they managed to live all that time withouttheir product/service;4. Give them a guarantee that they will even be able to "flyto the Moon" tomorrow, if they buy what we offer today;5. and close the sale. If needed, capture your visitor'semail and explain for the next 5 days, that they are losingtheir unbounded wealth with each day of purchase delay.FEATURES:* The only purpose is to close the sale.* Main income is generated by direct web-site sales.Indirect income streams through additional services, exceptall kinds of partner programs, are subsidiary.* Demands integrated e-commerce solutions to be able toserve smoothly all volumes of sales.* Relatively high business process automation.How long is the way?Absolutely short. If you will come to one of those giante-shops and be amazed by the structure and servicecomplexity, you would better not, as their core consists ofa big number of sales pages with a bunch of additionalservices.If you have already seen yourself in the chair of Presidentor, at worst, Vice-president of such online giant reseller,all you need to do is setup one page sales letter web-siteand then grow, grow and grow.If your name is similar to Bill Gates or George Soros, inother words you have a famous First and Last Name to sell asa trade mark, the only job left for you is to announceanother "Killer Breakthrough Product" and emphasize forseveral times, that it is Yours. Then wait while a flood ofpeople tear your offer apart leaving you all their money.They don't usually pay any attention to what you areactually selling.If you are not so lucky and you don't also have rich contentto prove that you are as good as your "neighbor" - Mr. TheBest, you will have to spend your main business budget onpromotion/advertising.That is why PPC (pay-per-click) and PPS (pay-per-subscriber)are the main options, where you should spend yourhard-earned "American presidents". eZine promotion shouldn'tbe forgotten.Be sure that Search Engines won't like you from the verybeginning and you will spend years of hard work andpromotion before your TM is established and Search Enginesare nothing left, but to admit that your site is really"Cool". The reason is simple. No relevant content = norelevant SE placement. PROS:1. Almost no preparation time. Just put it on the net. Thesooner, the better.2. As mentioned above - automation leads to hands downbusiness as a result.3. Quick servicing. "Buy or Goodbye" concept.4. Relatively quick money. CONS:1. Demands sustainable advertising funds as the main sourceof new prospects, unless you are a well-known expert withseveral thousands of grateful clients. SEs are not yourfriends until you are prosperous and recognized as a onlinereseller.2. Small visitor return rate as a result of total or partialcontent absence.3. Harder conditions for credibility building.Get THE MOST of it.To minimize Cons and maximize Pros you should start workingon additional services and offers like publishing your owne-magazine or offer a free email course, offering freeconsultations, implement viral marketing strategies -everything you can do to make your visitor come to your siteagain.That tactic makes your site more similar to the websitesthat utilize strategy #2. Meanwhile I can stress that these"excessive" efforts, on the one hand, make your handsbounded by additional work, but on the other hand, create arelatively steady website auditory by sustaining a dialogwith prospects and therefore more attractive circumstancesfor recurring sales and maximizing profits.