The,Couch,Potato,Critic, DIY The Couch Potato Critic

When starting a new work at home business it is very easy to become consumed by it. We spend so much time trying to get the business up and running that we may end up becoming burned out and lose our motivation. There is so much to learn and Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in

----------------------------------------------------------Permission is granted for the below article to forward,reprint, distribute, use for ezine, newsletter, website,offer as free bonus or part of a product for sale as longas no changes are made and the byline, copyright, and theresource box below is included. ----------------------------------------------------------The Couch Potato CriticBy Stephen BucaroThis is an idea I've had for a while about a Web business.I don't know if it's a good idea - you be the judge. Youare free to use this idea because I won't have the timeto use it myself.Picture a Web site titled "Couch Potato Critic". Theheader displays a photo of you, laying on your sofa,bathing in the glow of your big screen TV, with a beer orpop can in one hand and the remote control in the other.The Web site content is your articles criticizing TV showsand commercials. I'm not talking about critiques from anentertainment "expert", that's been done. I'm not talkingabout Hollywood gossip, that's been overdone. I'm talkingabout the opinions of "beer can Joe" or "soda pop Sally".Who on earth would care about the opinions of beer canJoe or soda pop Sally? Advertisers and network executives,and anyone who is a TV junkie or can't get enough triviaabout their favorite TV show.The fact is advertisers and network executives pay a tonof money for demographics and studies trying to find outwhat beer can Joe and soda pop Sally are thinking. That'sbecause the majority of the TV viewing audience has thebeer can Joe and soda pop Sally mentality. Beer can Joeand soda pop Sally are the people who purchase thoseproducts advertised in TV commercials.On your Web site's "About" page, present yourqualifications to be a TV critic: overweight collegedropout with slightly below average IQ who spends 40 hoursor more per week in a mental haze in front of the TV set,occasionally nodding off. If a TV commercial can get it'smessage through to you, it's a marketing success.This might be your findings: many TV commercials are toocreative. After you've seen the commercial, you have noidea what the product was! Every TV commercial should havethe same pattern: show a sad person, present the productor service, show person using the product or service, showa happy person.What are all those computer generated special effects incar commercials? Show people being envious of someoneelse's new car. That'll sell cars. What is all that creativityin fast food commercials? Simply shove a burger in theviewers face and then show someone enjoying eating aburger. That's how to sell fast food.You can judge TV commercials on the following criteria.1. Did you understand the commercial?2. After viewing the commercial, did you know what theproduct was?3. Did the commercial provide enough information about theproduct?4. Did the commercial create a desire for the product?You can use similar criteria to criticize TV shows. What'swith those Star Trek shows? I don't understand thoseconvoluted temporal loops, or alien intelligence takingover the brains of the crew. That's way too complicated.Just show me man against alien or man's technology againstnature.You can use photos and sound bites from TV in yourarticles. It's not copyright infringement if you use themfor news, critical, or educational purposes. That's called"fair use".How do you make money from a TV critic site? If you havetraffic, you can generate revenue from any kind ofgeneral advertising. If your site experiences strongdemand from advertising and network executives, you mightmake it a subscription based site.One way you might NOT want to make money is when one ofthose advertising or network executives offers to pay youfor your opinion or to use your opinion in their advertising.This would undoubtedly bias your opinion, causing your Website to lose credibility. Resist that money!Can you image earning a living by laying on your sofa allday recording your unqualified opinion of what you see onTV? The Couch Potato Critic - good idea, or crazy idea?You be the judge.----------------------------------------------------------Resource Box:Copyright(C)2003 Bucaro TecHelp. To learn how to maintainyour computer and use it more effectively to design a Website and make money on the Web visithttp://bucarotechelp.comTo subscribe to Bucaro TecHelp Newsletter Send a blankemail to mailto:bucarotechelp-subscribe@topica.com---------------------------------------------------------- Article Tags: Couch Potato Critic, Couch Potato, Potato Critic, Network Executives, Make Money