Back,links,Article,marketing,b DIY Back links: Article marketing’s backbone


When starting a new work at home business it is very easy to become consumed by it. We spend so much time trying to get the business up and running that we may end up becoming burned out and lose our motivation. There is so much to learn and Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in


Article marketing can be an effective way to build yourcompany’s online presence. But to maximize its potential, remember to use Backlinks.  Back links are also knownas incoming links, inbound links or IBLs. Think of them as the reverse ofhyperlinks: Hyperlinks take users from your site to another. Back links takeusers from another site back to yours. Back links are links received by web directories andwebsites from other directories and websites. Search engines use them todetermine a website’s ranking. That is, when you enter a keyword into yourfavorite search engine, one way the search engine decides which site is at thetop of its list is by the number of Back links it has. Back links build on quality. If your website is a good one,people will start linking their sites to it. This of course builds traffic toyour website and thereby builds your business. The trick is to build Back linksto get the ball rolling.  There are good and bad ways to build Back links into yourwebsite. The best way is to get quality Back links from websites similar toyours. For example, if you are a financial advisor, ideally you’d like to get aBack links from another financial site. But how do you do that? The most important factor to remember is that no one willback links to your site if it isn’t any good. Spend the effort to make your effortsreally shine. One obvious way is to find a website that you like in arelated field. Ask someone at that site to review your article and considerposting it. If it is quality work, it should be no problem for it to get postedwhen there is space available. After all, the webmaster there wants qualitywork on that site too. One way is to get your article posted in an articledirectory or to a content exchange program that syndicates material. If yourarticle is syndicated, such as in an RSS feed, your article is summarized onanother site, with a Back links to your site. Visitors will then go to yoursite to get the full article. Another technique to use is to publish a press release thathappens to have a link to your website. When the press release is published,visitors will then use the Back links. However, be aware that press releasesare intended to publish newsworthy events. If there’s nothing newsworthy itwill be ignored. When you write a free article for web content, be sure toput a link to both the article itself and in the “bio box” at the end of it.This gives users two opportunities to link to your site, thereby creating aBack links opportunity.  It is important to note that when someone does back links toyour site, make sure it is to something directly related to the subjectdiscussed in the link article. For example, if the subject is banking, makesure the Back links goes to one of your articles on banking and not just yourwebsite. This will be of greater interest to the visitor. If possible, offer a newsletter or another offer which willrequire the Back links user to register his or her email address with you. Thewhole point of article marketing and Back links is to drive visitors to yourcompany and website. Don’t lose a contact (and potential customer).  Remember that like anything worthwhile, building Back linkswill take time. It could take several months to get the word out about yourarticle and your website. It sounds like a long time but in article marketing,as with any marketing, the time spent is worth it. In each of these efforts, remember to refer to sites anddirectories that have high search engine rankings themselves. What better wayto improve your ranking than to link yourself with another high-quality site? While Back links are important to build interest in yourarticle and website, it’s important to use them correctly. Search engines havebecome quite adepts at scoping out poor Back links usage. One of these involves “link farms”. Link farms are groups ofseveral websites that have links to each other, solely with the intent ofbuilding their search engine rankings. Search engines frown on these becausethey do not offer the user real information.  In a nutshell, the best way to get quality Back linksin Article Marketing orfor your website is to use quality content and update it regularly. It may takeextra effort but it is indeed worth it.

Back,links,Article,marketing,b

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