Article,Marketing,What,should, DIY Article Marketing: What should your article be about?
Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in When starting a new work at home business it is very easy to become consumed by it. We spend so much time trying to get the business up and running that we may end up becoming burned out and lose our motivation. There is so much to learn and
Article marketing isa wonderful tool to gain attention to your business. Article marketing has beenaround ever since the printing press but it has really taken off in these daysof the internet. The good news: article marketing is a proven tool forgrowing your business through your website. The bad news: you have to write alot in order for it to be most effective and I do mean a lot. How much? Some article marketing experts advise you to writefive or six articles a day to keep yourself in the publics mind. Remember,this is electronic media: one minute youre the hottest thing out there, thenext minute, youre gone. So, what can you write about so the well doesnt run dry?Here are some ideas to get your creative side working for you. What are the newest trends in your industry right now? Areyou a dermatologist who supplies Botox? Write about its benefits to yourpatients. Do you have an alternative to Botox that is even better? Why is itbetter? What are some factors your patients should consider before going thatroute? Is there something confusing about your industry that manypeople seem to misunderstand? For example, are you an advertising copywriterand everyone seems to think you deal with legal copyrights? Write an articleand explain the difference. Are theresome terms that make your clients eyes glaze over? Write a brief glossary thatexplains the legalese in an easy-to-understand way. What is going on in your industry in the next few months?Many industries are cyclic, with the same events happening the same time everyyear. Remember: think two or three months ahead on the calendar, at least, togive yourself some lead time. Is italmost tax season? If so, are there tips you can give your customers on how tosave on their taxes? Or, is it almost Christmas? Does your business offer aunique item that would make a great gift? Now think about your particular company. Have you receivedany feedback from a client or customer about how your company helped themthrough some crisis? Thats great! Write about it. However, for articlemarketing, remember, it can be tricky: Free article content is not supposed toblatantly plug your company. You will probably have to change the names andsituations just enough that the client will be unrecognizable in the article.But you can write the article so as to say, Carol Smiths house burned down,but thanks to new trends in insurance customer service, she was able to gethelp more quickly. Your article can have links to your webpage where you caninclude Mrs. Smiths testimonial, if you have her permission to do so. One very effective way to brainstorm for article ideas is tocome up with lists. What lists are helpful to your customers? Ten things to dobefore you meet your financial advisor; Five ways to tell if your dog ishealthy; Six ways to choose a dermatologist are all ideas that your potentialcustomers will want to read. Once they do, they will want to visit your websiteor contact your company for more information. Do and dont articles can also be entertaining andinformative. Do take your dogs leash on a trip to the vet. Dont let Spikerun wild in the office can be helpful reminders. You can even use it on yourown website, published in a checklist format that your customers can print offand keep on their refrigerator. Of course, youd print it in such a way thatyour business contact information is at the bottom of the checklist. Fun bits of trivia and history can make for an interestingarticle also. You could just list fun facts or make a short quiz. Just makesure that the information is truly interesting to your clients. These are just some ways to brainstorm for article ideas. Ifyou are truly stumped for ideas, just walk away from it for a while. Youll besurprised at how much your brain will keep working on it without you beingaware. While Article Marketing is an intensive way tobuild public awareness in your business, it can be very effective. Try theseideas and soon your free articles will build interest in your company.
Article,Marketing,What,should,