you,know,why,website,important DIY Do you know why a website is so important for your business?

When starting a new work at home business it is very easy to become consumed by it. We spend so much time trying to get the business up and running that we may end up becoming burned out and lose our motivation. There is so much to learn and Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in

It’s been a long cold winterand it’s the first day of spring. The air is crisp, the sky a crystal blue.You’re feeling your spirit rise and the breath of air fills your lungs with thejoy and feeling of fresh new beginnings.  You look around your home,you peer into your garden and you see them weathered from the winter but readyto spring into a new season with you, a new beginning. Its time for you to makechanges and bring your home into order, clean and crisp as the new spring andfeeling of opportunity that falls upon your world.  At first it seems like adaunting task, to clean the house, remove all the things you don’t need anymoreand most importantly clear away the cold past that was winter. Wanting thisdone fast so you can enjoy spring and the summer to come you want to findpeople who can help and do it more efficiently, faster and less expensive thanif you were to do it yourself.  15 years ago before the internetwas known, you would have looked in the yellow pages and telephoned cleaners,gardeners and property maintenance businesses finding out what they could doand how much it would cost. Your decision would come down to the price theygave, and what you found out they could do and even the tone and care in theirvoice would either persuade you or have you politely hanging up.  15 years later and the world isvery different. It’s another spring and your home needs maintenance, yourgarden attention, and you know you would prefer to have people help you get itdone faster and more efficiently so you can spend your time enjoying spring andthe summer to come.  Like many people thefirst thing you will do is search the internet and search the yellow pages online.You may even instant message a friend and ask who they have used. Many willtwitter their feelings or blog how much spring is on their mind and how theyplan to get their world in order. Just as quickly they will write about who doa great job and link to the website. The internet has become central to ourlife: one of the first places we seek answers and the most likely to convinceus. Every small business, and thesmallest of small businesses, will spend hundreds of dollars a month on their telephone;they’ll spend hundreds each year on their yellow pages and local advertisingand hundreds more on letterheads and business cards for staff. Many businesseswill even spend hundreds or even thousands of dollars extra on their office orshop lease to be in the best position for their customers. Any business thathas started in the last 50 years knows how important all these elements are tohaving a mere chance of success. Today we live in an era ofthe internet - the most powerful, most accessible, dynamic communication systemever known to human kind. Most of us will turn immediately to the internet foranswers to the simplest quests to find products and services or just anotherperson to help us. Even if it is just people to help you maintain your home, cleanup your garden or just simply clean your carpets. Many people will still lookupa printed yellow pages, check out the flyers in their letter boxes or ask theirneighbor across the fence to find who best to call. To finalize the decision,make their final choice and put their plans into action, they’ll consult whatthey can on the internet. Most people will be looking and asking for thewebsite of businesses that are suggested to them.  For people a website bestanswers who, what, why, how and when the business can help them. For thebusiness it is the best chance they have to fully and completely express whothey are, how and why they are special and best able to provide the valuepeople are looking for.  After all the searching,calling, querying and asking other people that your prospective customers do,the final piece in the buying process is your website. It’s your website thatseals the deal, clinches the sale and reels in the business. Or not. The worst thing you can do isspend hundreds a month on your telephone, thousands a year on localadvertising, more on your office or shop lease than you may need and not have aweb site. Even the most basic web site is as critical to the success of yourbusiness as your telephone, business cards, advertising or even your office orshop.  If you don’t have a web site,or you’ve held back spending on your website don’t expect to gain too much newbusiness - you could risk losing a lot of sales.  Investing in your website tothe level that you spend on your telephone and business cards each year willearn far greater results than both combined. It’s your website where you getthe chance to fully express, sell, persuade and show prospective customersevery facet of your business, skill, ability and talent. You get to showeveryone how alive, capable, knowledgeable, experienced and active yourbusiness is.  All you need do is writeabout your business and the services and products you provide with all thepassion that inspired you to go into business in the first place. And just aseasily, with little effort your web site will have photo’s showing you, yourpeople, your products and examples of your work. You don’t need to be a web orcomputer genius or even be a geek. Just remember the feeling ofa new spring day with the fresh air on your face, the gleam of a crystal bluesky in your eye, the feeling of clarity in your mind and emotion of newpossibilities. Now picture your web site and how it can clear doubt from your customers’minds and the fresh opportunities for your business.  It’s your web site that willseal the deal, clinch the sale and reel in the business. Always keep it aliveand fresh like a new spring day, don’t hold back.