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The internet provides a very convenient and valuable platform to start an online home business but it must be handled with the same attitude and basic principles applied to a normal business. Do not be deceived by the promise of easy money on the internet otherwise you will certainly feel that you have been betrayed. Avoid being sucked in by all the hype you will see on your monitor when searching for an internet home business opportunity. Keep your feet firmly on the ground and carefully think about what it takes to run an online home business and then decide if you are up to the challenge. This way instead of being disappointed or disillusioned you will be motivated to persevere and work hard to achieve success. First and foremost the most important ingredient to a successful and profitable online home business is YOU. Nothing will happen unless you start out with the right attitude, approach and understanding that the internet is not a source of instant easy money nor is it a place that you can generate internet income without having to do any work.Take a few minutes to think of the people you know that do own their own business, whether it be a service station, corner café, computer repair shop or restaurant. Do you know the hours they work? Do they stop work when they close their doors to the public? No doubt, especially when they are just starting out they are taking work home and doing the bookkeeping after hours. There is no doubt they work hard and long hours. They will have experienced good and bad times. But they are their own boss and are striving for financial freedom. Those serious about succeeding with their own business always work harder for themselves than they do for a boss.Starting an online home business and turning it into a profitable home internet business requires the same approach and attitude. You need to be a hard worker continually prepared to learn, patient, determined, dedicated, persistent, as well as have the courage to persevere and keep going when the going gets tough. The great advantage of starting an online home business is that it can be done from home, after hours for only a few dollars but this is perhaps the reason why so many assume that because it costs next to nothing to set up, compared to a normal business, it must be easy to make money doing absolutely nothing.Creating a profitable home business online not only takes time, but daily consistent hard work and this is one of the reasons many people become disillusioned and quit. On starting an internet home business a beginner really has no idea of what lies ahead. But if they have the qualities mentioned above, stick at it and persevere they will look back after a year with pride and absolute amazement at what they have learnt, achieved and only then truly understand what it took to build a home internet business.The journey is exciting and rewarding, even with its up and downs. There is no gain without pain and that is all part and parcel of building an internet home business with the aim of creating a second income or building a full time home business income.This article may appear harsh and I may have disillusioned some readers, but you know what? I wish I had read an article like this prior to throwing valuable dollars down the drain and wasting many hours trying to make an income online without really knowing what I was doing or what was really required of me. But, I was very persistent and never gave up and I finally found a program with full training and support. Now when I look back I cannot believe what I have learnt and what I have achieved and I hope that by highlighting the qualities required as well as the truth about building a successful online home business I will help more people achieve their financial dreams on the internet.