Church,Marketing,Showdown,PPC, DIY Church Marketing Showdown: PPC vs. SEO
Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in When starting a new work at home business it is very easy to become consumed by it. We spend so much time trying to get the business up and running that we may end up becoming burned out and lose our motivation. There is so much to learn and
Recently I wrote a bit about the value of a pay-per-click (PPC) search marketing campaign as a part of your online church marketing. Ive also written several articles on the value of search engine optimization (SEO) for church marketing. Almost every time I talk about pay-per-click and search engine optimization, I get the one of two questions, Which is better? or Which should our church do?PPC Comes Out Swinging:Unlike SEO, pay-per-click does not take much time or work to get setup. Unless you decide to setup a very complicated PPC campaign, the amount of work and knowledge required for setting up a PPC campaign is significantly less than what is required for optimization. In addition, you can get your church listed in the search engines for the keywords you want to target within a day. This is especially nice when trying to get listed for more competitive keywords that may months or years to rank well for with SEO.SEO Strikes Back:Search Engine Optimization and especially local SEO have their advantages as well for any online church marketing campaign. There are two key benefits to search engine optimization:1. You dont pay for the traffic you get from the natural search results.2. There are some people who simply dont like the pay-per-click listing and wont click on them.Search Engine Optimization takes more work at first, but the results of that work can keep bringing in visitors for years.How Many Doors Does Your Church Have?At my church we have 4 doors in the front of the building and several side doors. Why do we have so many doors? Well, the main reason is probably the fire code, but thats aside from the point. We have many doors in order to allow many people to enter. When talking about your churchs website, having multiple points of entry is even better because you can not only have as many doors as you want (regardless of fire codes) , but you can also place those doors in different locations. Wouldnt it be great if your church could not only have a doors at the front of the building, but also doors at the mall, in the local Wal-Mart, and even in the individual homes of your towns residents.Every link, search listing, and PPC Ad you have for your church is like another door to your churchs website. Its one more place where people can find you church and, with just the click of their mouse, enter your churchs website and your churchs ministry. So, why limit how many doors your church website has?Which is better, PPC or SEO? Which should you do?Both!When you start marketing your church online, setup an Adwords account and get your site listed immediately. At the same time, start working on the optimization of the site. Over the weeks and months that follow, the work put into optimizing the website will start to pay off. Once you have great rankings in the search engines from the Search Engine Optimization, then you can decide if you want to continue the Adwords campaign. If your budget is tight, maybe the money going to the PPC campaign could be put to better use. But you may find that those PPC ads are still reaching people that the listings you got from optimization are not. And, like I said, Why limit how many doors your church website has?
Church,Marketing,Showdown,PPC,