ways,market,your,wedding,busin DIY 5 ways to market your wedding business in a recession

Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in When starting a new work at home business it is very easy to become consumed by it. We spend so much time trying to get the business up and running that we may end up becoming burned out and lose our motivation. There is so much to learn and

Here are 5 low cost ways to ensure that not onlydoes your business not suffer during the recession but that youactually flourish while others flounder.1.Optimise your website for search engines.Recent surveys have found that up to 83% of all purchases start withinternet research. This is a staggering 60% increase in 6 years. Forbusinesses that are not optimised for search engines this is a problemthat needs addressing fast. Internet searches work like this... If you need to researchsomething...for example Wedding Photographers, you will type “weddingphotographers” into the Google search bar and Google will return allthe businesses that are optimised with the keywords Weddingphotographers. If your wedding photography business is not optimised itwill not be found and you will have lost an opportunity to do businesswith this client... It’s that simple. There are a few Search EngineOptimisation companies out there (such as Knowall Media) thatspecialise in optimising websites for Google, it is worth giving them acall to find out how “optimised” your site is and what it would take toget there if it is not optimised. Knowall Media also offer a freekeyword analysis to see how your business fares against yourcompetitors for your selected keywords. Click here to get a freekeyword analysis from them 2.List your business for free on wedding-suppliers.net until January 2010.Wedding-suppliers.net is a Search Engine Optimised business directoryfor Wedding Suppliers. This means that if you have a listing onwedding-suppliers.net the chances of your business being found viasearch engines is higher than any other business listing website forwedding suppliers. There are several factors that make a well optimisedbusiness directory website, these include:•Website domain name•Website Keywords•Website Structure•Google valueWedding-suppliers.net was designed as a Search Engine Optimisedbusiness directory from the ground up. In other words, we looked atwhat criteria search engines based their search results on and builtthe website around that. When you create a listing onWedding-Suppliers.net you get your own page that is structured exactlyhow search engines like it. We also regularly send mail-outs,newsletters and post articles on how to write good “optimised” copy onyour site and how to market your listing... Listing your business onWedding-suppliers.net will ensure that your business is found.3.Use social media to get the word out about your business.Social Media sites like Facebook, Bebo, Squidoo and Twitter areinvaluable tools to spread the news about your business. If you don’talready have a profile on these and other Social Media sites then nowis the time to do it. Social media has been touted as the most powerfulmarketing medium of the 21st century. Many of the most successfulmarketing campaigns have been on shoe string budgets using Social Mediawebsites at the centre of it all. Using Social Media websites has a “Viral” effect, the very nature of aSocial Media website is that if you do something like post an articleor images on your profile then everyone that is linked to your profilewill see it and all of their friends will also see it. It’s a verypowerful tool that just needs a bit of time to set-up but if you takethe time it will pay huge dividends. Wedding-suppliers.net haspre-installed links to several social media networks. Take some time tocreate profiles in these networks and you will not be sorry. It’s freeadvertising, all it takes is a bit of your time..4.Create an extended web presence.An extended web presence is one of the most cost effective ways toensure that your business is all over the internet and in the faces ofyour target market. Creating an extended web presence is like havingyour product on the shelves of several high street stores and not justone store. Creating an extended web presence is simply getting yourbusiness name and website address in as many websites as possible.There are hundreds of ways to do this, these include:•Link websites•Free directories•Paid directories•Forums•Blogs•Social Networks5.Create a Blog or write articles and become an expert in your field.If you are good at what you do then the whole world should know aboutit... especially your target market. Creating a blog and/or postingarticles about you and your business is a great way to createawareness. People researching the internet read blogs for information;they perceive blogs as sources of information written by people whoknow what they are talking about. There are also many websites wherepeople can post articles for public reading. Wedding-suppliers.net issuch as site and we welcome articles written by business professionalswho can share advice for our website visitors.