The,Missing,Step,Home,Business DIY The Missing Step To Home Business Success
When starting a new work at home business it is very easy to become consumed by it. We spend so much time trying to get the business up and running that we may end up becoming burned out and lose our motivation. There is so much to learn and Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in
You're doing everything right, or so youthink. You're advertising, marketing, attendingnetworking events, making yourself known, and providing a top-notch product orservice, but for some reason, people aren't buying. What's up with that? The only thing standing between someoneloving what you have and actually buying what you have often boils down to thesimple fact that you never asked for the business. Has this happened to you? You engage in aconversation with someone at a networking event, share what you do with eachother, and the other person says, "Oh, I've heard about that. It soundsfascinating." Then your next line is, "Yes, it isfascinating. That's why I love it so much. Boy, these hors d'oeuvres arefabulous aren't they?" On the way home from the event, you'resmacking yourself in the head for not inviting the person to stop by your placefor a free sample or for not inviting them to a complementary call to learnmore. You had someone interested in what youdid, but felt uneasy asking her to take the next step to learn more. If you're lucky enough, some ask tosample your services or product and you happily oblige. Afterwards, you wrap up with, "Well,that's it. Thanks for trying it out." The prospect also says thanks andgoes on her merry way. Sometimes, all it takes is a simpleprompting for a decision such as, "Well that's it. What do youthink?" or, "Is this something you can see yourself benefiting fromor using?" or, "Now you know how this product/service can help you.Where would you like to go from here?" The simple act of asking how they'd liketo proceed can result in a sale on the spot, a commitment to a future purchase,or beneficial feedback that will reveal objections you'll need to address infuture presentations. Asking is a skill. It must be learned,practiced and honed.Marketing and sales are the two mostimportant skills you must develop to succeed in every business. Mastering oneand not the other will create poor results. If you're great at marketing, but haven'tdeveloped your sales skills, you'll just keep attracting more people you don'tknow how to sell to. If you're great at sales, but don't knowhow to market, you have fewer people to sell to. Asking someone to take the next logicalstep is a vital piece of the selling process. Start practicing it today. Ask for extra pickles on your burger.Ask directions somewhere (even though youknow where you're going)Ask for help.Ask a store clerk for something andobserve how she responds to your request. Does she know how to ask for the sale? Make this your assignment for the nextcouple of weeks and when given the chance to ask someone to sample your waresor buy your product, act on it by asking how they'd like to proceed. 2008 © Laurie Hayes -The HBB Source
The,Missing,Step,Home,Business