Home,Party,Plan,Companies,Mark DIY Home Party Plan Companies: Marketing Information About Part
When starting a new work at home business it is very easy to become consumed by it. We spend so much time trying to get the business up and running that we may end up becoming burned out and lose our motivation. There is so much to learn and Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in
Recently I posed a question to Tracey Edwards, a very successfulDirect Sales and Home Party Marketing Expert. The question is asfollows:One of the biggest obstacles that many direct salesreps. and home party consultants seem to come across on a consistentbasis is the constraints that home party plan and direct salescompanies place on marketing, promotion and advertising. Whatchallenges have you faced with regards to this and how did youover-come? Yes most companies restrict the use of usingtheir names or trademarks. And you know what; I actually think this isa good thing for you. You see you dont want to be seen as the MaryKay consultant or the Tupperware lady; you want to be seen as an expertin skin care or kitchen organization. That way if you do everchange companies you wont lose your business. You can just say I usedto recommend product A, but now I recommend product B.Mostpeople think that they work for their company, but you know what you dont. You work for yourself! So promote yourself that is thekey to being a success online.I have pondered on herwords. And there a 5 things Id like to share with the home partyconsultant that is looking to boost home party sales and see moreR.O.I for their direct sales business.Often the question that is asked of me is Why will people not buy my productsTheanswer is simple, you have written a check, which came back with thered stamp mark, insufficient funds! (thanks Martin Luther King Jr. forthat one).You see people buy because:i) they know you,ii) they trust you iii) they believe that you have the solution the problem which the face andiv) for statusPeopledont buy a product, nor do they buy a feature and the benefits are asthey are decided upon by the story they tell themselves. Your juicedrink may help me loose weight. But the story I am telling myself isthat I am going to look sexy, finally that size 0 pair of jeans that Ihave seen on display for a year will be mine. I am going to get hit onby men .you get the picture? So if your pitch is not in line with mystory How does all this fit into home parties and home party marketing? Simple, you are building relational capital, by depositing in the bankof getting to know you, getting to know all about you! And you are notonly doing it with one person, no you are reaching out to many in oneshot! You know what they say, if one person likes a product or has apleasant experience they tell 3 people. When they have an unpleasantexperience they tell 10 people!Interesingly enough, 83% of ourtime is spent communicating. However successful home party businessowners and 6-Figure direct sales consultants will tell you that aLeader is someone who goes beyond communication and bridges the gap toconnecting.Telling about your features & benefits, doing dog and pony shows that is communicating. Connecting is as follows:1. Ask yourself, How does my prospective customer need to feel first, so that they will will do what I am asking them to do?2. Am I remarkable? 3. When a need arises for my client, customer, am I the first person they think of, the second or not at all?4. Am I easy to imitate? If you are easy to imitate, you ca quickly see how your value decreases overnightNow do you see why Traceys words are so poignant?Most[home party consultants] think that they work for their [party plan]company, but you know what you dont! You work for yourself! Sopromote yourself that is the key to being a success [in your homeparty business, both] online and [offline]. A home party plan business is not abou the company. A home party business is about YOU!
Home,Party,Plan,Companies,Mark