How,Make,Sure,Your,Video,Conte DIY How To Make Sure Your Video Content Gets Found Online
Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in When starting a new work at home business it is very easy to become consumed by it. We spend so much time trying to get the business up and running that we may end up becoming burned out and lose our motivation. There is so much to learn and
Soyou have a great site with fantastic videos on a range of categories.Youve identified your target audience, defined your brandidentity, and determined your estimates for video views. Now thequestion is: What to do to make sure your audience (and the searchengines) find, index, and rank the videos on your web pages? Aspart of a broader discussion on DAO (Digital Asset Optimization),this is essentially a topic of Video SEO. You must label your videos with the right keywords relevant to thebroad topic and more detailed content. You worked pretty hard to putyour video together, now lets make sure your audience finds it andyou get credit for it.Sothis is where I start:Startwith one video (or web page) at a timeDefinethat videos overall Broad topic(s). Ideally, each video will haveonly 1-3 broad topics more that than and youre likely biting offmore than the audience can chew. Makean extended list detailing of the content covered. Dont writelong sentences but rather use 1- 2-word keyword phrases. Be sure toavoid repetition of the terms used in the broad topic list.Makea concatenated keyword list by combining the Broad topic terms witheach Content keyword or phrase. I use the Concatenate function inexcel do this. See the example below. Vetthe list to make sure your keywords makes sense. The resultingkeyword list will be long and crude. Cut out keywords that areredundant, irrelevant or can be confusing. You may have to simplyrewrite the keywords to make sure they make sense and also cut outkeywords that are not part of your target. Thereare multiple tactics for Digital Asset Optimization for Video: Creatingaccompanying show notes with a description of the video, Developingand transcript of the videoKeyimages from the video can be posted (with backlinks) on imagesharing sites, Andof course optimization of videos going onto YouTube . Imgoing to look at the fundamentals of developing your videoskeyword list for proper tagging and indexation. Lets dive intothis aspect and well cover the other topics in the future. Thisexercise will ensure that all of the relevant topics in your videoare recognized and indexed by the search engines. Inthis example, if your video is about Trendsin prescription and fashion eyeglasses for women.The broad topic is Eyeglass TrendsThecontent will discuss Prescription eyeglasses, Fashion eyeglasses,Womens eyeglasses, sunglasses, metal frames, plastic frames,eyeglass trends, you get the point. You wont target womensfashion, partly because the term is too broad and highly competitive.Soyou want to make a list that looks like this: ContentCategories-------------------------------------BroadTopic(s)------------------------------Amended Keywords-----------------------------------Eyeglass---------------------------Women'seyeglassPrescription------PrescriptionEyeglass-----------Women's eyeglass Prescription--------Women'sPrescription eyeglassesFashion------------FashionEyeglasses--------------Women's eyeglass Fashion-------------Women'sFashion eyeglassesMetalframes-----EyeglassMetal frames----------Women's eyeglass Metal frames-----Metaleyeglass framesPlasticframes----EyeglassPlastic frames--------Women's eyeglass Plastic frames-----Plasticeyeglass framesFrames-------------EyeglassFrames------------------Women's eyeglass framesSunglasses--------EyeglassSunglasses-------------Women's sunglassesTrends--------------EyeglassTrends-------------------Women's eyeglassTrends--------------Eyeglass TrendsLenses--------------EyeglassLenses-------------------Women's eyeglass Lenses-------------Eyeglass LensesInputsin BlueResultingconcatenated list in blackConcatenateliterally means to bring things together. So you are essentiallybringing the words from the Broad topic list together with the wordsfrom the content categories to create an extensive keyword list.Usethese keywords to tag your web video via the meta source code (title,description, keywords), and as anchor text for on-page and off-pagelink building related to your video. You can use this exercise whencreating keyword lists for your videos or for your web pages.Besure to check back in for next entry on Digital Asset optimizationfor video
How,Make,Sure,Your,Video,Conte