Cross,Border,Shopping,The,Bran DIY Cross Border Shopping - The Brand Appeal
Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in When starting a new work at home business it is very easy to become consumed by it. We spend so much time trying to get the business up and running that we may end up becoming burned out and lose our motivation. There is so much to learn and
During the late 1990s literature began tonotice the intensity of retail foreign direct investment (FDI) into theemerging markets of East Asia, Central and Eastern Europe and LatinAmerica. Major UK brands such as Marksand Spencer, Next, Argos, Debenhams etc, all vied to be the first to takeadvantage of the untapped well of consumers in foreign markets through whollyowned international stores or franchises. Since then numerous studies on the failuresof UK multinationals located in foreign markets has revealed certain barriersto the processes of internationalisation. For example the difficult socioeconomic infrastructure of many Africancountries poses an obstacle for the multinational preference to adhering tostrict standard of operation. In 2004 Neil Coe wrote that the study ofthe internationalisation process of Lead Brand retailers should move beyond thethen current definition to include the strategies of firms without a presencein the host country. It is only thenthat the full extent of the internationalisation process can beappreciated. A fitting role for the Internet.The internet has been a major protagonistin the increase in popularity of cross-border shopping, andprovides an opportunity for multinationals to get their brands into marketsconsidered too hostile for physical store location. Prophetically, in January 2010 the ChiefExecutive of Next PLC announced that they will be moving their focus away fromwholly owned international stores to direct sales over the internet. He stated:the internet will allow us toserve a customer base which is dispersed over a large area without the need totake on fixed assets and stock holdings in numerous locations. Whilst in anyone town or city there may not be enough Next customers to justify theinvestment in a store, there are enough customers in a whole country to justifythe investment required for us to trade online (Source: Next plc Results for the Half Year Ended July 2010)Neil Coe, it seems, will get his wish.
Cross,Border,Shopping,The,Bran