Social,Marketing,Success,Socia DIY Social Marketing Success
Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in When starting a new work at home business it is very easy to become consumed by it. We spend so much time trying to get the business up and running that we may end up becoming burned out and lose our motivation. There is so much to learn and
Social marketingsuccess is measured by the benefits of the marketing campaigns to the societyrather than the financial gain or increase in sales. Social marketing seeks toeducate the society on certain issues and suggesting solutions to societalproblems, and not entirely promoting certain goods or services. Funds spent onsocial marketing cannot be recovered in financial terms, but in terms of makingthe lives of people better. To ensure your socialmarketing success, it is important to define the aims of your campaign. What doyou wish to gain from this marketing? A reduction in the number of motoraccidents is increasing awareness of road safety regulations or any other. Theaims must be specific enough and numeric values attached if possible; that isthe only way to measure the success of the marketing successfully. For instance,the aim could be reducing road accidents by 15% by the end of the year, bydoing this we can measure at the end of the year if this has been successful ornot.After defining the aimsof the social marketing, you need to identify your audience. What age group shouldthe audience encompass? Which media will be more appropriate in reaching them? Themethods that will work for young people may not work for the elderly. If the audienceis online, then the internet will do but if not, another method has to be foundto get the message to them.The approach to themarketing will depend on the audience. If the audiences are online and are partof social networking groups, then perhaps Facebook or twitter will be a goodmedium. If they love to watch photos, then you could create your campaigns asphotos and tag them in. You could also use banner adverts and Google Adwordsfor the elderly internet users who are not part of social networking sites. Finally, you need toanalyze your methods used and results obtained and check them against the aimsstated. If the aims are being met, then all is well but if not, you may need torethink the strategy. It is also important to determine where things went wrong;maybe you are targeting the wrong audience or using the wrong methods. Forinstance, targeting an anti-smoking campaign at minors will not yield anyresults. This is because they are barred from smoking by law and so a campaignin that direction will not change anything. It is sometimes very difficult toset out the aims of the campaign, but as time goes on, the picture becomesclearer so aspects can be adjusted to fit.Social marketingsuccess makes society better. For example, a success in the seatbelt campaignwill lead to the reduction in fatalities in road accidents, thus saving a lotof lives. In recent times, social marketing has become more effective onlinethat anywhere else. Campaign leaders can have forums online where members cancontribute their ideas on the issues and help sensitize other people. Onlinemethods deliver messages faster than print and electronic media. For more information on SocialMarketing, please visit my blog at http://www.annettapowellonline.com.See you there! Yours Sincerely,Annetta PowellYour Professional Success Coach
Social,Marketing,Success,Socia