The,Impact,Social,Media,Busine DIY The Impact Of Social Media On Business


Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in When starting a new work at home business it is very easy to become consumed by it. We spend so much time trying to get the business up and running that we may end up becoming burned out and lose our motivation. There is so much to learn and


Regardless of the size of a business, from a locally owned boutique to the largest international corporations, social media is changing the way business is done. In fact, the vast majority of companies are choosing to use social media to improve transparency and visibility and create new relationships with their customers. Without question, social media levels the marketing playing field by allowing all organizations with even the smallest budgets reach out to a large audience of potential clients.Never is the impact of social media more clear than through the reach of the social networking service, Facebook. Consider that Facebook was developed by a college student in late 2003 but already has more than 600 million active users today. Unlike any previous media, television, radio, or newspapers, Facebook gives business owners an unprecedented opportunity to reach customers around the world.But social media does not only help companies to reach customers, it helps companies to build relationships with customers. Traditional media was a one-way relationship. Advertisements were displayed and taken in to varying degrees, but customers had little opportunity to interact. Today, social media gives companies and their customers more meaningful interaction which in turn promotes stronger connections. In fact, social media is a highly effective method of expanding a brand beyond the confines of standard advertising. With social media, companies reach an international audience, one that then has the opportunity to interact in more meaningful ways. Customers can easily share their experiences with their friends, taking the notion of "word-of-mouth" to a global level.Furthermore, social media augments the traditional company-customer relationship by shifting from selling as a focus to connecting as a focus. The context of customer relationships has shifted. Businesses can use social media to post about how they can help customers rather than what they have to sell customers. As a result, new clients are more engaged and develop a closer connection to the people and personality of a company.Perhaps most importantly, social media makes a company ubiquitous. An email address and customer service phone number do not satisfy today's customers. Communicating through these means is much more restrictive than through social media. Customers seek more choice in their means of communication, which is why many companies are turning to social media like Twitter and Facebook. Indeed, gone are the days when companies are found in the phone book. The internet has become the leading method of connecting with businesses and now social media has become an indispensible means of reaching customers. In short, social media not only makes it easier to connect with potential clients but also makes it easier for those clients to connect with your business. Article Tags: Social Media

The,Impact,Social,Media,Busine

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