Pay-Per-Click,Advertising,The, DIY Pay-Per-Click Advertising: The Basics


When starting a new work at home business it is very easy to become consumed by it. We spend so much time trying to get the business up and running that we may end up becoming burned out and lose our motivation. There is so much to learn and Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in


There used to be a time when advertising waspainfully expensive and only big companies could really afford to make affectiveones. Today, as different forms of media are born, things are very different.Even a small business can afford advertising. Almost everybody today goesonline. Many people use it to connect with other people, but its main purposeis information sharing. Pay-per-click is one of the ways you can advertisewithout paying a large sum of money. It has a lot of advantages, and can raiseyour profit potential tenfold! While this may seem attractive to a lot ofbusiness-owners, not everyone knows how it really works. If you’re interestedin pay-per-click advertising for your business, here are some frequently askedquestions:1.      Howdo I get my keywords?In pay-per-click advertising, youhave to get keywords so you appear as one of the first items listed on searchengines. For this, you need to bid on keywords to put in your website. Thereare two main keyword providers: Google and Yahoo. Google’s AdWords will chargeyou five dollars as a fee for your account’s activation. The minimum per-clickbid is $.01. On the other hand, Yahoo’s program is a bit more expensive. Theyrequire a deposit of $30 when you first join, and demand a minimum of $20 forthe monthly minimum spends, and a $.10 minimum on the bid. The process can takeonly minutes. 2.      Whereshould I send the pay-per-click traffic?Your website plays a very importantpart in the whole process. It must be unique, original, and well written. Donot put a link that is irrelevant to the search query. Remember, you shouldconsider the consumer and how they look for information on the Internet. If youwere to be linked to a website that seems completely unrelated to what you werelooking for, you would close the window immediately. This is why strategicmarketing is very important. 3.      Howdo I boost my ads’ effectiveness?Generic articles on your websiteare affective traffic-killers. Make sure that all of your website content isrelevant and unique, so that your audience has something to look forward toreading. Remember, content is still the most important part to hook youraudiences into browsing through the website. Without affective content, youraudience will just forget that they ever looked through your site, but if theyare entertained by the content, you can be sure that they’ll come back formore. For more information on Pay Per Click Advertising go tohttp://www.annettapowellonline.com   Yours Sincerely,AnnettaPowellYour Professional Success Coach

Pay-Per-Click,Advertising,The,

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