Google,New,Service,May,Have,Gi DIY Google’s New Service May Have Given Birth To A New Demand,

When starting a new work at home business it is very easy to become consumed by it. We spend so much time trying to get the business up and running that we may end up becoming burned out and lose our motivation. There is so much to learn and Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in

If You Get In Quick You Could Be The One To Fill It!The following report contains an outline of what I believe could bea business opportunity in the making. Google has introduced a new ‘image ads’ facility to their AdWordsadvertising program. The image ads feature allows advertisers todisplay their banners on the content pages of Google’s publisherpartners, who have opted to display these ads.If you want to jump onto a trend tidal wave before it starts, it’soften a good idea to keep your eyes focused on what the big gunsare up to. When the biggest search engine on the web brings out anew service like this one, you should always do a quick brainstormto see what opportunities it might throw up.One of the top all time business commandments:Find a demand; then fill itSo, what new demand could start to surface, as a result of Googlestarting their new image ads service? Try to think like your customer…Let’s jump inside the head of a Google AdWords advertiser for amoment, to try and understand what he might soon start demanding. If we can establish exactly what he ‘wants’, as an entrepreneur, wecan then look at what we can offer him to specifically fill thatdemand.Traditionally, AdWords advertisers have only been given 4 lines oftext in a small ad to try and attract the surfer’s attention. It’sbeen proving time and again, that if you include the keyword/phrasethat’s being searched for in your ad, it will increase the numberof people that click on your ads (clickthrough rate).So, savvy AdWords advertisers have been accustomed to creatingmultiple ads, each one with a slightly different headline and orsub headline that includes the keyword/phrase they are targeting. With the introduction of ‘image ads’, advertisers will want to dovarious tests to see which banners get a better response thanothers.My guess is that what works for text ads, is almost certainly goingto make a difference with the image ads as well. What I’m talkingabout here; is including the keyword/phrase in the text of theimage.Think about it…if someone is looking for information on aparticular subject, there is a much higher chance of them clickingon a banner, if the text on the banner contains the exact word orphrase, which they want more information on.A new demand is born…If advertisers want to tweak their banner designs to targetkeywords more effectively, they are going to need a lot morebanners.Sure, a lot of companies and individual home business entrepreneursare going to design their own banners. They’ll probably create aninitial template for the banner, and then just alter some of thetext to target certain keywords.However, not everyone can design his or her own banners. There areplenty of websites out their offering banner design services andmaking a good living out of it. How can you compete with the existing banner design services?An advertiser wanting to use Google’s image ads service, have aspecific requirement that is not currently being provided for byexisting banner ad designers. Most banner design services chargebetween $80-$100 for a single custom made static banner.An AdWords advertiser may have many hundreds of keywords that theyare targeting for a specific campaign. For the keywords thatprovide the most traffic and potential profit, they are probablygoing to want banners that specifically target those keywords intheir design.This might narrow it down to about 5, 10 or even 20 keywordphrases. Now, this is a lot of different banners to order, andpeople aren’t going to want to pay $100 for each of these banners.This is where an entrepreneur with his eye out for a new trend cantake advantage. Special banner package deals can be created tospecifically cater for the requirements of someone using Google’simage ads service.Once you’ve created a main template for a banner, it’ll only take afew moments to change a bit of the text and save the banner as adifferent image. You could offer different package deals to givethe advertiser more options.To change the text on a banner and save the image with a differentfilename; will probably only take you a couple of minutes for eachbanner. For $80 you could easily offer 5 or even 10 differentbanners for the same price that your competitors are charging forone. Most of your potential customers will be running multiple AdWordscampaigns and could provide you with a lot of repeat business. With this in mind, you might consider offering a good discount forfirst orders, to help get the customer on board.How do you promote such a service?If you set up an affiliate program, a new service like this isideal for a joint venture. There are a number of ebooks on themarket teaching people how to use Google AdWords. You couldapproach the ebook authors and tell them all about your newservice. Offer to create some complimentary banners for their owncampaigns. If they like your work, they will probably promote yourservice to their list. They might even update their ebook andinclude a link to your website.If you offer a good service at good prices, news of your servicewill probably spread quite well by word of mouth in newsletters and on message board forums.Medium to Long-term outlookAs Google’s image ads grow in popularity, more and more bannerdesigners will start to offer tailored packages specificallydesigned for this type of demand. Companies and individuals thatbuild up a client list while this opportunity is still relativelyunknown will be in the strongest position. If you can build up a client list of regular Google advertisers, the repeat income from designing their ‘image ad’ banners for them could be quite substantial. Jason Lewis, Copyright 2004