The,Author,Within,The,Author,W DIY The Author Within
Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in When starting a new work at home business it is very easy to become consumed by it. We spend so much time trying to get the business up and running that we may end up becoming burned out and lose our motivation. There is so much to learn and
The Author WithinJust about every marketer on the Internet claims to be the best around and will lead you to believe that no one else knows as much or can teach you as quickly and thoroughly as they can. It would seem that they erroneously assume that by admiring someone elses teachings they will lessen their marketability as the great persuader in salesmanship.In truth, while they may not admit it publicly, every marketer studies the technique or style of others on a continuing basis. Ill be the first to admit that I seek out, read and revise my methods of copywriting thanks to the best of the best. And I have discovered that even perfection is often flawed.We are in an age where videos, movies, television, radio and computer games scream for our attention. They produce more information than anybody can possibly retain. Therefore, if I want to hold someones attention, make a written offer that compels them to read to the last line and reach for their wallet --- then I must learn to outshine my competition and dazzle my readers.If you think back, Im sure you remember times when you were reading something so mesmerizing that you never heard the phone ring, or if you did you didnt answer it. So absorbed were you that you didnt realize where an hour had gone or, held up a halting hand when someone attempted to interrupt you with a question. Yeah, Ive been there too. And thats exactly the kind of writing that Im talking about.Irresistible writing rivets your eyes to the page. Words are so clear, so concise that the effect is hypnotic and you remember what you have read because it is unforgettable. The only place to learn this is from the proven experts.Going back many years, I remember radio programs that my grandmother listened to daily. These were no more than half-hour serials like Porsha Faces Life, and there was always a crisis at the end of the daily broadcast that left you hanging. Tune in tomorrow and answer the question how will Porsha react to the news that blah, blah, blah?In todays novel writings, each chapter will leave you with a similar cliff-hanger, something untold that will stir your curiosity. A good piece of fiction will not allow you to stop between chapters, and a top-notch one will forbid you to stop until the end.Now then --- if you can write an advertisement, article, or eBook preview that will stir the curiosity of your reader without giving them the whole story if the cliff-hanger compels them to fill out a form, send you an email, or sign up for a free trial, you have discovered the author inside you. © 2004 Esther Smith
The,Author,Within,The,Author,W