SEO,Consulting,What,you,Need,W DIY SEO Consulting: What is It? Do you Need It?

Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in When starting a new work at home business it is very easy to become consumed by it. We spend so much time trying to get the business up and running that we may end up becoming burned out and lose our motivation. There is so much to learn and

While alarge chunk of these websites are personal sites that the owner puts up for hisown satisfaction, a rapidly increasing number of them have been put up for acommercial purpose. Thebiggest challenge you will face as a business website owner (which any SEO Consulting firm will tell you) is finding ways and means for many visitorsto come and visit your site, thus increasing your chances of generatingbusiness. One way you can achieve this objective is to spend on traditionaland/or on-line advertising and promotions to build brand awareness. While thisis unarguably an effective strategy, not only is it quite expensive, it is alsonot targeted, i.e., it does not select the market that you are reallyinterested in communicating to.  Fortunately,SEO consulting firms (or individuals) will tell you, there is a more practicaland effective way to attract the right market to your Internet businesswebsite, which takes advantage of three Internet facts: (1) Most, if not all,Internet users go to cyberspace for INFORMATION; (2) In seeking information,the common first step for an Internet user to take is to go to a search enginewebsite, enter the keywords for his search, and click on one of the recommendedsites spewed out; and, (3) there are only a few popular search engines on theInternet that searchers go to (SEO consulting firms know the ones thatreally count and keep up with their algorithm).  To gettargeted visitors, therefore, you need to find a way (either by yourself orthrough the expertise of an SEO consulting company) to get the popularsearch engines to list your website as close to the top of their list based onthe most common search keywords entered by the searchers that refer toinformation that your website provides. Performing this “trick” successfully iswhat Search Engine Optimization (SEO) is all about.  In anutshell, SEO is a set of strategies implemented on a website that, when“crawled through” by the search engine “spiderbot”, gets evaluated with a highrelevance score so that it gets listed high in the results based on thekeywords entered.  Different SEOconsulting groups apply different strategies to achieve this objective butwill invariably use some of the strategies listed below: a.       Keyword Selection – In registering your site withthe search engines, SEO consulting firms will choose the keywords that:(1) your website’s information is responsive to; and, (2) the user will mostlikely enter when he is searching for the information you have.b.       Meta tag Optimization – This is another common strategyused by SEO consulting firms. Meta tagsare normally found in the remarks page of your HTML code. SEO consultingfirms will embed as many of the responsive keywords here because the searchengine “spiderbot” always “crawls” through them.c.       Content Optimization – SEO consulting firms willmake sure that your website has a lot of information (either on the websiteitself or in the files that it hosts) that contains the relevant keywords.d.       Link Building – A SEO consulting team will usetheir resources and databases to build an arsenal of one way inbound links fromrelevant and content rich sites. When doyou know that you need the help of an SEO consulting firm or individual?Here are a few tips to help you decide: If you have experience in SEO, by all means do it yourself and save some money. If, however, you do not know where to start, it always makes sense to contract the services of an SEO consulting firm so that you do not have to go through the “hit and miss” ordeal.If you are not in a hurry and would like to let your website grow in popularity over time, then you can afford to “wing it” by first building your website, telling (or emailing) your friends to pay your site a visit and refer it to their friends. In case, however, time is critical for you, then an SEO consulting firm might be your best option.If you are running on a shoestring budget, then you really don’t have much of a choice but to optimize your website by yourself or seek financing if you are serious about making it. On the other hand, if your website has a well-thought of business plan with budget allocations for promotions, then your money on this aspect is well-spent if you opt to hire an SEO consulting firm to promote your website for you. A finalword of advice: If you decide to hire an SEO consulting firm orindividual, choose carefully. While rates should be one of the criteria for SEOconsulting firm selection, equally important should be experience andreputation. Do not be blinded by bargain and low priced offers that are toogood to be true. If an SEO consulting firm practically gives away itsservice, you should be really wary. You could end up spending more than youbargained for in terms of damage control efforts, money, time, and lostopportunities if the SEO Consulting firm you select is the wrong one.