Link,Building,How,Promote,Your DIY Link Building: How to Promote Your Content as Link Bait

Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in When starting a new work at home business it is very easy to become consumed by it. We spend so much time trying to get the business up and running that we may end up becoming burned out and lose our motivation. There is so much to learn and

One ofthe toughest aspects of online promotion is creating compelling content. Butthe job doesn’t really end with the creation of compelling content, it actuallybegins from there. The next and the most vital stage for is enhancing andselling the content to create online visibility through link building andincreased link popularity. Sellingis an art and getting customers to your website needs a good online marketingstrategy. An effective method of increasing online sales through getting newcustomers on your website is by reaching out to the right people. The priorityis to identify your target audience and then reach out to them. The question ishow can you effectively communicate to your target audience? Theanswer lies in meaningful link building also known as link popularity. You canpromote your website content, give product or service specific informationthrough linking that revolves around a sound revenue model. Let us look closelyat the various ways of promoting content. Link Building Step#1: Get aconsultant who can help you to understand the important of selling content andalso guide you in promoting it. Alternatively you can hire a firm who canprovide good content writers, graphic designers and even programmers.  There isa dual advantage: firstly, they will be able to develop rich content that willbe able to create your website presence and secondly your business will alsoget mileage and visibility on the firm’s own website. The thirdbenefit is that you will be able to enhance link building by linking yourwebsite to the consultant’s website or they can provide a backward or forwardlink from their website to yours. You can even use the name of the consultantor firm on your promotional material like press releases. This will add to the credibilityof your project. Link Building Step#2: Emailers/Blogs/Article directories: This is an important aspect of buildingbrand visibility. If you already have a mailing list then you can send it toall the people on the list. You can create link bait by adding your link in theemail, so that they can visit your website and get more information. You canalso entice people by offering discount coupons or creating loyalty programswith rewards and different schemes. This is a good way of laying link bait andthen getting people to your website and increasing traffic as well as revenue.A very clever way to link baiting is to offer a freebie. For instance considera mortgage site that may offer a payment calculator where visitors cancalculate the monthly payment of a home purchase. A well promoted free offerwill result in an increase a link popularity as web surfer may refer your sitein forums with a link and prospect may use the calculator on your site and ifyour sites’ content is attractive enough you may end up converting a web surferinto a lead or a sale. Thesecond option for link building is to start a blog. Whether you are selling aservice or product, you can always create a blog that will draw people out andwhere others can make comments. Adding a link to the blog will enhance linkbuilding as visitors will be able to visit your website.  The thirdmethod of link building is through submission of articles in article directoriesor ezines. You can always add a link to your website and most of the articledirectories will let you submit articles for free. One of the premier articledirectories is ezinearticles.com  Link Building Step#3 Social Responsibility: This has a very prominent place in the world of business today. You shouldcreate content that is effective, morally right and can provide the rightimpact. Use the content for link building by inserting your website URL andsubmit the content on strategic places like websites of non profitorganizations. Link Building Step#4 Banners: You can use back banner exchange as a part of the link building process overthe Internet. You can add your banners on the websites of non-profitorganizations and other organizations and websites and create a back linkthrough the banners to maximize traffic and create a positive brand building.The more interesting the content in the banner, the more people would beinterested. You can add content on the banners and advertisements that will actas a link bait and direct the traffic or visitors to your website. Link Building Step#5 Media: All types of media platforms can act as strong link baits. From the print media(news papers & magazines) to Television, you can explore various opportunitiesof link building. One of the most powerful weapons in print media is a Pressrelease. Press releases of new products or product launches are extremely goodavenues in getting in more business. Similarly use content to create an impactthrough radio advertisements, which can reach your target audience with ease.