Online,Reputation,Management,S DIY Online Reputation Management Services-An Overview
When starting a new work at home business it is very easy to become consumed by it. We spend so much time trying to get the business up and running that we may end up becoming burned out and lose our motivation. There is so much to learn and Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in
Online reputation management or ORM, is the process of consistentlyresearching and analyzing a person's personal, professional, industryor business reputation, which is represented by user generated contentand all kinds of online media. Online reputation management is alsoknown as online reputation monitoring.Online reputationmanagement is a new industry. But it has successfully attracted theconsciousness of professionals due to the unpredictable and sometimesoverwhelming nature of amateur user generated content or journalisticcontents by professionals. This industry is growing due to the largenumber of user friendly social media websites which can easily accessedby filling up a simple registration form.The type of onlinecontent to be monitored by ORM includes professional content sponsoredby big media giants as well as user generated contents like blogs,reviews, comments, ratings and all types of specialized websitesregardless of any subject like group, company, person, trend, concept,event etc.Basically, the need for management of user generated media gave birth to online reputation management.Asuser generated media increased with rise in social media and socialnetworking sites, the search results of major search engines were alsoaffected.EBay was one of the earliest and first websitecompanies which used the power of user generated media feedback. Byusing CGM (consumer/user generated media) feedback rating the sellersand buyers were given reputations which helped the other users inmaking decisions regarding the buying and selling of products.Reputation defender was among the first website companies to offermanagement of online reputations. Another company which made earlyefforts to promote online reputation management on personal level wasClaimID. A few other online reputation management tools are trackur,Google alerts and Brandseye.Examples of online media monitored by ORM are:1)Social networks like Facebook, Orkut , Myspace etc.2)Review sites like epinions and Mouthshut.3)Sites which allow to review an individuals like personratings dot com4)Social Bookmarking websites like Digg and Stumbleupon.5)Blogs6)Discussion forums etc.7)Blogging communities like opendiary, livejournal etc8)Micro blogs like twitter, plurk etcReputationmanagement can be beneficial in many ways. It can help a lot inimproving the customer satisfaction by analyzing the customer`s pointof view about a product or a service. ORM can also help in accessingthe position of your competitor`s product or service in the market. Youcan easily create a list of keyword phrases which are used to find yourproduct or services on the internet.
Online,Reputation,Management,S