Boost,your,hotel,website,traff DIY Boost your hotel website traffic

Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in When starting a new work at home business it is very easy to become consumed by it. We spend so much time trying to get the business up and running that we may end up becoming burned out and lose our motivation. There is so much to learn and

Bynow most of you must be convinced that electronicmarketingis an important and indispensable sales tool. Most hotels have theirown website, as they have realized the huge benefits that can bederived from it. But developing a hotel website involves a lot morethan just providing information and assuming that it willautomatically bring guests to your site. You may have already createda website for your hotel; however, you should also learn the ways todrive traffic to your site. Hereare some tips…Builda Good Website: Contraryto popular belief, looks are not always deceptive. It is veryimportant to make your website look attractive to gain mass appeal.Your website should be uncluttered and tidy in order to allow yourvisitors to easily navigate through different pages in your site. Usemild and pleasing colors with a standard font and also make sure youupload clear images of your hotel property. Remember a single glanceis more than enough for a person to judge your site! GlobalDistribution System (GDS): TheGDS (GlobalDistribution System)came into existence many years ago in order to serve travel agents,airlines, hotels, and car rental companies. It is one of the world’sfirst computerized travel databases. It is now widely used to enabletravel agents to see hotel availability and rates and give them theability to book reservations directly through proprietary systemslike Amadeus, Galileo, Sabre, and Worldspan. By listing your hotel inthe GlobalDistribution System, you can increase traffic to your website to agreat extent. SearchEngine Optimization (SEO): Searchengine optimization(SEO)is the process of improving the volume and quality of traffic to awebsite. The higher a site's "page rank" in search engines,the more visitors it will receive from the search engine. Beforepages can be optimized, research must be done to determine whichkeywords to target. Keywords are the building blocks when it comes towebsite traffic. Search engines search the web for keywords which arethen indexed in order to bring up the required search results. Theuse of effective keywords will help you optimize your website to agreat extent. You can start by making a list of popular keywords thatyour web site visitors will use to make a search. Also, keep a watchon your competitors to find out what keywords they're using toattract website traffic. Remember more keywords means more traffic toyour site!Pay-per-ClickAdvertising (PPC): Payper Click (PPC) is an Internet advertising tool used on searchengines, and advertising networks, in which advertisers pay theirhost only when their ad is clicked. The ads appear adjacent to orabove organic results on search engine results pages, or anywhere aweb developer chooses. PPC advertising is simple as you have greatercontrol over your ad campaign. The pay per click advertising programswith the greatest market reach are offered by Google and Yahoo. PPCis an excellent tool to drive traffic to your website.InternetBooking Engine: Aneffective and easy to use internet booking engine is the best way todrive traffic to your website. By integrating a booking engine inyour website, your guests can make a reservation in your hotel, andyou can instantly close a sale. A booking engine with multilingualand multicurrency feature is like an added bonus which willtremendously boost your hotel business. Blogging:Blogginghas now become a new age phenomenon and is considered an effectiveway of building traffic to any website. Active blogging encouragesinteraction with people from all over the world and by having a blogof your own you can answer all queries your customers or prospectivecustomers may have. Blogging regularly will have fresh content thatwill get your website ranking high on search engines. EmailMarketing: Lastbut not least, email marketing is still the most effective means ofdriving qualified traffic to your site. Email marketing involvespublishing your own newsletter and offering your guests content &articles on a regular basis. Having a newsletter for your site is agreat way to communicate important details and offers provided byyour hotel. This will keep your customers updated on your progressand latest events, therefore encouraging them to keep coming back toyour website. Links to your website will encourage people readingyour newsletter to also visit your website. Hopefully,these tips will help you grow your business in this competitiveenvironment, and you can emerge as one of the market leaders in thehospitality industry.