How,Manage,and,Market,the,Hote DIY How to Manage and Market the Hotel during Recession
When starting a new work at home business it is very easy to become consumed by it. We spend so much time trying to get the business up and running that we may end up becoming burned out and lose our motivation. There is so much to learn and Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in
Just hearing the wordRecession makes us act like ostriches, we need to stop stickingour heads in the ground and ignoring the situation. Yes, we arefacing a recession but not all is lost. The first step is not to giveinto the temptation of cutting back on your marketing and promotionactivities, while this may seem like a sensible course of action; ithas the potential to harm your business in the long term. Instead ofcutting back on marketing, you need use your current resources toboost your business. Here are 3 online marketing ideas that will makesurviving the recession easier:Display the Best Rateson your Hotel Website: It is extremely important to offer thebest rates on your hotel websiteas travelers compare packages and rates from all sources agents,travel websites and hotel website before making a booking. If yourthird party intermediary is offering your hotel room at a betterprice than your website, you will lose sales to your own agent andyou will end up paying for this miscalculation in commissions. Optimization canIncrease Sales: A majority of guests use search engines to lookfor hotelaccommodation online. So, you need tooptimize your website, so search engines can find your websiteeasily, thereby, making it easier for guests to locate you on theinternet. The process of optimizing your website for search enginesis known as Search Engine Optimization. It is a process of developingor re-developing your hotel website to attract traffic by securingtop ranking on the major search engines for selected search terms andphrases. For example, your website should be optimized for brand andlocation searches. So, when the guest enters a location into a searchengine, your website appears on the first search page. Dont Ignore YourBiggest Income Source: Return guests can be your biggest sourceof income. So, while running campaigns to generate new business,dont ignore this potential market base. These guests are familiarwith your brand and are happy with the services you offer, soconverting them is much easier that persuading those unfamiliar withyour hotel brand to become guests. One effective way to encourageprevious guests to return is by running customer loyaltyprograms/campaigns year round. Always remember -existing guests can carry you through a recession and losing loyalexisting guests for the sake of new business will only cost more inthe end.To summarize, challengingtimes lay ahead for the hospitality industry, but if your website andonline presence are in order, the internet sales channel can be anarea of revenue growth for your business in the upcoming year.
How,Manage,and,Market,the,Hote