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And the more popular the company, the more likely investors are to jump on board. No less than this type of attitude was expected when Facebook launched its IPO recently. What was there not to like about this company? More than 900 million users worldwide. King of the mountain in the world of community networking. Responsible for bringing words like "un-friend" into popular lexicon. The Facebook IPO represented a zeitgeist that was poised for takeoff. So just how did the IPO of perhaps the most popular company of all time fare? The short way out is "not good." With all the a large number users and the unabashed popularity, one would think that investors would need rode a wave of euphoria in the initial stages that was well past the $38 per share offered to private equity firms and top tier investors. But about a week after the Facebook IPO launched, the number hadn't risen that high. In fact, it had fallen by $6 per share. Apparently even the cream puff opening price was too much. So what went wrong for the Facebook IPO and what does the future hold for the stock? If you were expecting big things in the first few weeks, you were likely disappointed, but that doesn't mean that you will always need to be. After all, Facebook as a company is not going anywhere any time soon. With close to 1 billion users, a significant portion of the world's population, you can't expect the down days to be there forever. There are some things that Facebook failed to do before taking the company public, which it will now work to correct. Perhaps the biggest failure was in the area of monetization. Any company popular enough to convince 1 billion people across a large number unique cultures to join up and share personal information is a company that should be much better monetized than Facebook is. But since the outset, it's been a free site, and beyond the small advertising space, the company has really failed to open up new revenue channels. In any way, with plans for a Facebook app store in the works, and the fact that they are now aware of the financial troubles their stock faces, you can expect the powers that be to correct some of these issues. On the other hand, there is the issue of privacy concerns. Many Facebook users are worried their private information is being misused by Facebook, and it is important that the company responds to these fears in a manner that sets their users (and their shareholders) minds at rest, so they can looking back to the business of monetization. Doing so will make the IPO a mere stumble.

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