text,ads,the,newer,version,con DIY In text ads: the newer version of contextual advertising


When starting a new work at home business it is very easy to become consumed by it. We spend so much time trying to get the business up and running that we may end up becoming burned out and lose our motivation. There is so much to learn and Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in


Theconventional way of pay per click advertising has become passé as no more isthe idea of an advertisement appearing on the side of search engine an optionthat works as expected and there is always a desire for something more thatwill draw instant attention. This is where contextual advertising comes intoprospect and acts like a breath of fresh air for the ad publishers.Contextual advertisingActually contextualadvertising is basically a form of pay per click advertising where the ads getdisplayed like banner ads or pop-ups on other websites that share the samekeyword as the keywords used in your advertisement. Contextual advertising issupposedly a favorable way of advertising as it is considered a source of targetedaudience and the click rate as well as conversion rate too is supposedly higherhere. With contextual advertising whenever people type a keyword on the searchengine, they get to view your advertisement as well as the content of thewebsite. With this mode of advertising there are dual benefits, not only thepublisher gains clicks but also the website publishing the ad gets traffic.In text adsWhere we are discussingcontextual advertising, we cannot miss on in text ads. Now these ads aresupposedly an advanced form of contextual advertising and are most preferred bywebmasters across the globe. In text ads appear to be less pushy and moretargeted than any other form of pay per click advertising. Actually whathappens here is that the keyword used by you and the publishing website is sameand therefore the keyword becomes the source of advertisement. The keyword inthe content of the website where you are publishing your contextual ad hasdouble underline as well as a bubble .So whenever anybody moves the cursor onthe keyword, the bubble gets display where there is precise informationregarding the publisher as well as advertisement. If the viewers get impressedand interested by the information then they can click on the bubble and othrough your contextual advertisement and if they are not interested then theycan ignore it.In text advertising is apreferred form of contextual advertising and nearly all webmasters who arelooking out for high conversion are banking on it. Actually for the publishertoo In text ads work wonders as they considerably reduce the risk of unwantedclicks which further saves revenue for the publisher; added to it is theadvantage of higher conversion rate.Contextual advertising is a must for webmasters trying to make it bigthrough pay per click and if you intend divulging more on this subject, thenyou definitely need to visit the website http://www.liveadclicks.com

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