Omega,Watches-,History,Speaks, DIY Omega Watches- History Speaks Volumes About the Brand
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Previously, pocket watches with achain were a kind of social status. We all have seen movies with topics relatedto that period. However, things started to change after the revolutionary Omegawatches came into existence. In 1848, a 23-year-old young man from La Chaux-de Fonds,Switzerland, named Louis Brandt used to assemble all the parts for pocketwatches collected from local artisans. After assembling, it was sold to the endusers. His precision and expertise in pocket watches made him popular in Italy,Scandinavia and England.Louis-Paul and Cesar, his two sons, supported Louis Brand. Whenthe founder of these timepieces passed away in 1879, both the brothers startedfacing quality problems. In order to tackle the situation, they closed down theassembly workshop and started a manufacturing unit. This gave them much more controlover the quality and streamlining the supply chain to access a wide market. The initial brand that rolled out of the manufacturing unit in1885 was the Labrador. This first series got a huge response from consumers,and hence was produced on a large scale. Another series of Omega calibermanufactured in 1894 recreated the history set by the Labrador. In anothernine-year period, the company had the strength of 800 employees, and its annualproduction touched the mark of 240,000 watches per annum. However, when Louis-Paul and Cesar Brandt passed away in1903, the company that had created a niche of its own was handed over to fouryoung people. Paul-Emile Brandt, who was then just 24 years old and the oldest amongall, was one of them. Since Paul-Emile Brandt already inherited the technicaland marketing skills from his ancestors, the business did not face anydifficulties. The trouble, however, crept in when the First World Warbroke out which brought in lots of financial problems and forced the company tomerge with Tissot, another Swiss watch company. In 1930, Omega and Tissot weremerged to form a new group, SSIH. Brand and Joseph Reiser, general manager ofthe company took this venture to new heights. From 1930 to 1955, the group hadalready absorbed fifty companies that were hit by the Second World War. By themid 1970s, SSIH became the number one watch manufacturing company inSwitzerland and third overall in the world. Today, Omega watches are a not just a brand name but alifestyle choice. Many Hollywood actors have made Omega more popular by doingcommercials for them. Further, the Bond movies also elevated the popularity ofOmega watches by showing one of their watches on the wrist of the main leadingactor James Bond. The brand not only graced the wrists of males but alsofemales. There are several popular wristwatches for men and women manufacturedby Omega, and this number keeps on growing every year. Truly, these timepiecesthat tell time have truly become timeless.
Omega,Watches-,History,Speaks,