Video,Marketing,Secrets,Videos DIY Video Marketing Secrets
Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in When starting a new work at home business it is very easy to become consumed by it. We spend so much time trying to get the business up and running that we may end up becoming burned out and lose our motivation. There is so much to learn and
Videos give you the unique opportunity to communicate with yourtarget audience in a way that puts you in touch with what is truly important tothem, while increasing the value of your products, and even your brand.You can use video marketing for a number of different ways,including sales pitches, tutorials, launch sequences on your website, or tosimply develop brand awareness.The more people see you or hear you, the faster they'llrecognise your brand on the spot. Video can leave an everlasting impression,providing the perfect interactive vehicle for your marketing message and it canhelp with your websites page ranking in Google.How can Video Marketing benefit your online business?Firstly, video marketing in great for branding. Based on research fromcomScore, YouTube is the second largest search engine following Google, so it'sthe perfect place to showcase your brand.Second, video marketing is good for site rankings. By optimizing and tailoringyour video content on your website, you can take advantage of blended search(search results - created by many kinds of content, such as, video, images,audio and blogs) helping you get a first-page organic ranking on Google.Getting started with Video Marketing.You should start off by developing simple video presentations. As you becomemore familiar with how your viewers respond to your videos, you can then tailorthem towards your target audience. Keep in mind that your videos don't have tobe lengthy productions, even 3 minute videos can do wonders at generating freshinterest and exposure for your product or business.The majority of new computers come bundled with video productionsoftware, but much is also available for free or at very low cost (see examplesbelow). These programs will help to add functionality to your videos, whilemaking it easy for you to integrate sound (audio narratives, music, etc),highlight important notes, and of course, they provide you with the addedflexibility of editing video content. Also, many new smart phones and tabletshave inbuilt video technology, so you can shoot and upload to your website inminutes.Check out Windows Movie Maker (for PC) or iMovie (for Mac)Your videos.Once you have a few videos, it's time to distribute them. One of the mosteffective ways to do this is through the use of video community sites. Video communitysites are media hot spots that are filled with new visitors every single day,allowing you to distribute your video to thousands of people for free.The leader in video community sites is YouTube.com, that has over 800 millionunique users each month. However, there are many other places where you canalso focus on getting your video noticed including:http://www.vimeo.com and http://www.video.search.yahoo.comKeywords and Tags.It's a great idea to include keywords and tags within your video marketing, sowhen distributed, it's easy for people to discover your content, based on theseprimary phrases and keywords associated to your video. Keywords not only helpviewers find your video through on-site searches, but more importantly throughsearch engines.With the new 'blended search', search engines expand the contentof a search results page beyond text links to many kinds of content, such asmaps, video, images, audio, news and blogs. Embedding or linking your taggedvideo to your website, can dramatically increase your page ranking withinsearch engines.Taking Action.Ultimately, you want to invoke a positive response from your viewers, but youalso want them to take action after watching your video. One way of doing thisis by including a direct link to your site at the end of the video,highlighting the benefits of visiting your website or using your products. Keepin mind that you still need to use a direct call to action, even in videos, sodon't forget to spend time crafting your message.Also, if you want your video to go viral, make sure that you adda 'Share' link to the end of your video. This share link can be via Twitter,Facebook or Pinterest.
Video,Marketing,Secrets,Videos