Going,Postal,amp,#58,Not,Bad,I business, insurance Going Postal: Not a Bad Idea
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When's the last time you checked out your Postal Service's web site?You might be surprized at the valuable business information you canfind. It's difficult to speak in specifics, given that readers of thisarticle are international but each country's postal service has differentterminology, regulations and rules. However, a visit to AustraliaPost, Canada Post and the US Postal Service web sites revealedsimilarities.Did you know the following?1. There are many ways to reduce your shipping costs.As an old buddy of my mine says, you can get it good, cheap or fast.Pick any two. That's the rule of thumb for shipping products.Typically, the larger the product and the faster you want it delivered,the more you will pay. However, there are other considerations. Thephysical dimensions of the product, the weight and even the densitycan impact on the cost of shipping. If you ship a lot of items, spendsome time with a postal service consultant to decide your most cost -effective method of packing and your best choice of shippingoptions.Your postal consultant can also offer security advice -- insuranceoptions and information about protective packaging materials thatsafeguard your items.2. You can save money with bulk mailings.You might qualify for a discount if you have a high volume ofmaterial to be mailed and shipped. For example, the US PostalService allows discounts for Parcel Post mailings of 50 items ormore, but you must first obtain a Mailing Permit and pay an annualmailing fee. Most postal services have similar options. You pay alower price if you meet minimum requirements and because you dosome of the work -- like presorting by postal code -- yourself.Bulk mailing is available for envelopes, postcards and parcels.Tip: Include as much material as you can for the price you're paying.Adding some advertising material to an envelope containing yourinvoice might not elevate the price per unit and will do double duty.3. You can Send Unaddressed Bulk MailUse economical, unaddressed bulk mail to deliver your advertisingand marketing content directly to targeted neighborhoods. You cantarget according to geography, demographics or lifestyle clusters.When you combine this with a Business Reply service, you can buildyour own databases of customers who you can then target withpersonalized, addressed mail.Prices for unaddressed mail will vary, according to quantity, size,weight, etc.Ask your Postal Service consultant if they can help you establish thebest geographic territory for your mailing. For example, CanadaPost's Householder Counts and Maps feature pinpoints the counts ofhouses, apartments, farms and businesses throughout the country, alongwith letter carrier routes.4. Business Reply Services Help you Build your own DatabasesThe reply is prepaid. Business Reply Mail allows your customers orpotential customers to communicate with you at no cost tothemselves. Most postal services allow business reply for cards orenvelopes. Use envelopes when confidentiality is a factor; cardswork best as magazine inserts or similar.Pricing will be based on specifications.Ask your postal consultant if they have a template to assist you indesigning your card or envelope, or check the web site for this typeof service.4. Your Postal Service Offers Tools to Small BusinessesThis will vary, depending on the country you live in. However, lookfor databases, online ordering of shipping and other materials,courier services, help with ecommerce web sites, package trackingand more. Australia Post offers inventory management,telemarketing, warehousing and fulfillment services as well.Spend some time on your Postal Service's web site. You might bepleasantly surprized at what you find. Article Tags: Postal Service, Business Reply
Going,Postal,amp,#58,Not,Bad,I