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There is a common misperception these days that if you haven't got yoursmall to medium sized business online yet you're too late. As long youlearn from the first wave of Net entrepreneurs you can actually be betteroff then those bleeding edge web pioneers. Using the lessons that it tooke-stores four, five or even six years to learn you can get online in halfthe time and with better infrastructure and tools.The biggest mistake new e-businesses make is not initially putting enoughmoney into the venture. Just because it's the Internet the majority of newbusinesses do not put the kind of resources behind it that they would anyother endeavor. Many try free hosting, hiring a nephew to do the design,using free shopping cart scripts, etc. The hard truth is while the Net isgreat for reaching a global audience it also makes for global competition.If your selling books you're no longer competing with the other book storein town or on the same street - you are now competing with Amazon.com andBarnes and Noble.The flip side is that if you plan well enough (or contract a reputable firm)you can minimize the long term cost of running a successful enterprise. Bychoosing the right infrastructure you can minimize the time it takes fordesign and information updates, inventory management and pricing changes,and all the other aspects of managing the entire operation. One solution isto set up a data base solution in conjunction with a series of programs tohandle everything from displaying your sites pages to handling the orderingprocess. And while this does take more time to set up, you can get a database that will handle all but the largest businesses for free called MySQL -the trick is to know when to use a free solution and when to pay the piper.This is where the learning from others mistakes comes in.The second biggest mistake that new online businesses make is not doing theproper planning to make their project successful over the long term. Byeither doing the research yourself or hiring and outside agency to evaluateyour project you can save time and money. What technologies are othersimilar enterprises using to achieve the results you are looking for? Whattype of hosting solution will you need for your enterprise? Does theprovider you are considering house the servers themselves or do theyre-sell? Do they employ load balancing so that your site does not crashafter you've spent big bucks on a promotion? Where is the most effectiveplace to spend you ad budget? These are just some of the questions youshould have answers for before jumping in to the world of e-commerce.Choosing a hosting provider is filled with pitfalls. It is easy to sign upwith a substandard provider as well as over paying for bandwidth, diskspace, features you don't need. If you are planning a large enterprise you'll need to choose either a dedicated server (your own machine, but thisbrings server administration into the picture and it's not for the casualuser), or go with high quality virtual hosting. You'll need a provider thatsupplies you with enough bandwidth (10 Gigs is enough for all but thelargest sites) as well as enough disk space (100 - 300 MB, one of our sitesgenerates 100 MB of log files each month!) and excellent tech support. Alsoask about their connection to the backbone and uptime stats for the last fewmonths.The next step is to plan the site itself. Before you start the firstgraphic or HTML page you should decide how the site should work. Are yougoing to use static HTML pages or a database that serves pages to users onthe fly? There are advantages and disadvantages to both methods of course,and you can blend the two as well. Many sites use static HTML for theirmain pages and a DB to drive the content or shopping sections of the site.There are many other considerations as well: to use frames or not, heavy useof graphics or quick and clean, what scripting language to use, etc. In ourexperience the initial planning of a web project is the number one indicatorof success or failure, poorly planned sites rarely stay afloat for more thansix months.By doing the proper planning and putting enough money into the project youcan start a new online business (or re-tool your existing one) and becompetitive in the marketplace.
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