Real,Networking,What,you,think business, insurance Real Networking
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What do you think of when somebody brings up networking? The dreaded Opt-inmailing lists, never-ending Newsgroups, or maybe it's those virtual ortele-meetings with other professionals?The main idea behind networking is to gain the respect of other businessesand individuals for the contribution you and your company can make. Yourarely gain any alliances from an Opt-In list that is made up of differentbusinesses or individuals trying to push their products or services ontoeach other. It's nothing but a nameless, faceless barrage of ads. And, forall the virtual legwork required in newsgroups, the very few connectionsthat you might make there are far outweighed by the time you will spenddoing it. I do have to admit that with the different types of electronicmeetings that are available today, they are comparably better thannewsgroups or opt-in's, but still cannot compare to Real Networking.Here in a simple form, is an example of my networking:The scene: Local Health Club. Admittably, a good place to meet otherindividuals who might have a chance of being in the position to be a part ofa successful network cycle for me.I see Don working out on the stair stepper. I know Don to see him here, buthave never really held a good conversation with him. I know that Don repairscomputers for a lot of the small businesses in the area. I am myself am aweb designer. The first part of initializing a network partner is gettingthat line of communication open. I go over jump on the stair-stepper next toDon. I begin striking up a (non-business) conversation with Don. Ieventually ask him what business he is in. Don tells me just what I expectedto hear. He owns his own computer repair business and does a lot of workwith smaller local businesses. I tell him that I also work with the sametype of businesses in the Web Design field. I then ask Don if when thesession is over may I have one of his business cards, and when the occasionarises, would he mind if I referred any of my customers needing hisservices. Well, unless Don was already so overwhelmed with work, he wouldcertainly not mind getting some new business. Please remember this. Onekeynote of networking is not to expect something in return. What you'relooking for here is a future network contact, not your next meal.Don and others like him are my Real Network. If the occasion arises I willsend Don some work. (Note: Be cautious here. From other sources I alreadyknow Don's capabilities and business tactics. He's experienced and fair. Donot risk other network connections by referring them to someone who is,shall we say less than reputable). But whether I send any work Don's way ornot, I've opened the door to a whole new network of possible contacts. Thisconversation alone will stay with Don. I am talking to him as a friend,willing to do him a favor if the occasion ever arises. For which in turn Iam hoping, not expecting Don will do the same. I have measured the chancesand thought that Don deserved my attention and a place in my network. If Iam successful, Don will feel the same.Well, it's been a little over a year since then and my association with Don,which still is limited to talking and joking around at the health club, hasnetted me, or Networked me 7 new clients. 3 of which Don referred to medirectly, and 4 which were referred by his referrals. That my friend mayseem like small potatoes to you, but never the less is Real Networking. Article Tags: Real Networking
Real,Networking,What,you,think