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No matter what business you're in, it never fails. Every sooften, you get one of those customers that seems to make aneffort to find something to complain about. Maybe they'reunhappy with your customer service, accuse you of selling faultyproducts, or claim you misrepresented your offer.Whether you really made a mistake or not, it's your job to dowhatever you can to make your clients happy. Some people mayseem impossible to please, but if you're nice enough and reallymake an effort to meet them halfway, almost everyone will end upwith a positive impression of you and your company.When someone complains about your price, make an effort to beflexible. If it won't kill you to give them ten dollars or tenpercent off, do it. Maybe even offer them a discount on theirnext purchase or a voucher for some kind of freebie.If someone is unhappy with the quality of your work, try toaccommodate their standards. Offer to do the job over, or atleast revisit the work and polish it up a bit. If that fails,try offering them a discount. Almost any unhappy customer willchange their tune when you offer to save them a few bucks.If customer service is the hot issue, there's only one word youneed to remember: communication. You should keep in constanttouch with all your customers, especially the unhappy ones. Letthem know what kind of progress you're making on their order,when you expect their project to be finished, and when theyshould have it in their hands. Express your desire to pleasethem, and apologize profusely for mistakes. Whatever you do,don't blame foul-ups on the customer, even if you'd be right.Accept responsibility, apologize, and speedily correct theproblem.Last but not least, always ask customers if there is anythingelse you can do for them. Give them your phone number or emailaddress (even if they already have it) and ask them to contactyou if they ever need anything else.To make a long story short, the customer may not ALWAYS be right,but they ARE the lifeblood of your business. Even if they'redifficult to deal with, remember that if they're happy, yourbottom line will be happy, too. Even the ones who complain canbe turned around and made into repeat customers.
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