amp,#39,Hard,Imagine,was,drivi business, insurance It's Hard to Imagine
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I was driving through the fog in 35-degree temperatures and aforestry truck passed me. I remember thinking that the firedanger must be zero; "It's hard to imagine that it will ever beso hot and dry again that the fire danger will be high." But Iknew that it would be. Then I realized that when it is so hotand dry, it will be hard to imagine it being as cold and foggy asit is now. But I knew that it would be. This area has beengoing through the same cycles since the beginning of time, andwill continue to do so until the end of time.It occurred to me that the same could be said for many things inlife. Take your health, for example. When you are feeling well,it's hard to imagine that you will ever have another cold; thatsore throat, stuffy nose, headaches, muscle aches. It's hard toimagine, isn't it? I'm sorry to say this, but you undoubtedlywill have another cold. By the same token, when you are sickit's hard to imagine feeling well again. But you probably willbe. Cycles: sick, well, sick, well. What a funny world thisis.The same can be said for your business. When things are notgoing well, it's hard to imagine prosperity, but if you stickwith it better times are bound to be around the corner. By thesame token, when things are going really well, it's hard toimagine hard times, but don't be lulled into complacency, or theywill be upon you faster than "you can imagine".I remember a time when I had a problem with an employee that wasdraining me financially. He wasn't stealing from me, at leastnot in the literal sense. But he was costing me plenty and notproducing. By the time I got it resolved I had gone from doingpretty well to $50,000 in debt. My business credit line wasmaxed out. I remember thinking that I couldn't imagine gettingout of this hole and "doing well" again. It was verydiscouraging but I kept at it and, sure enough, was out of debtsooner than I expected.Think about that example. I said "...I had gone from doingpretty well to $50,000 in debt." When I was "doing pretty well",I couldn't have imagined that I would ever be in the pickle Ifound myself in; namely $50,000 in debt. There are those cyclesagain! Is it possible that when things were going great that Igot a little complacent, a little lazy? Very possible! Did thatcomplacency or laziness contribute to the decline? Probably.The lesson is this: understand that your business, like manythings in life, will run in cycles. It's easy to get complacentwhen things are great, and it's easy to get discouraged when theyare not. So don't. If you keep at it all the time you canexploit the good times and minimize the bad. Imagine that Article Tags: It's Hard
amp,#39,Hard,Imagine,was,drivi