Guidelines,for,Staying,Busines business, insurance Guidelines for *Staying* in Business


As we all know to live in this world we have to perform some activity by which we can earn money. There are many activities by which we can earn money and meet the standards to live in this society. And from one of them is franchise.  Franc Small offices have unique needs, and thatincludes document shredding. Designed with the smaller business inmind, the Dahle 20314 is a cross-cut shredder that offers Level 3security and brings you into compliance with federal regulations. The


As "soloists" -- entrepreneurs, webpreneurs, SOHOs, HONOs(Home Office, No Office), or plain old small businesspeople,we must remember that without a business, i.e., a profit-making business, we have a hobby -- & we have to go get ajob-job just to pay the lousy bills.Furthermore, without clients, we don't have a business. Inorder to survive and get that new client or return business,we need to establish guidelines in dealing with clients.1. The client or prospective client is never an interruptionof your work. The client is the reason you are in business.The client must have your complete attention. Do notmultitask while speaking with your client or potentialclient.2. Always greet clients and prospective clients with afriendly smile or hello. Clients are people, and they likefriendly and pleasant contact. They will usually return it.3. Call clients and prospects by name. It is important tocall your clients and their staff by name. Keep name andcontact records of your clients. Before calling or visitinga site, pull the record and study it.4. You are the company. In the eyes of the client, yourepresent your business. If you are one of the lucky oneswho have several techs working for you, training them wellwill reflect on your company and you. Ditto yourreceptionist, or whomever answers your phone.5. Never argue with a client. From his or her point of view,the client is always right. Be a good listener, agree whenyou can, and do what you can to make your clients happy,even if it involves a freebie (a small one). It is morevaluable to give a free service and keep your clients thanlose them. Most of the time. As one of my consultant buddiestaught me several years ago, "Sometimes, no work is betterthan bad work."6. Don't be afraid to say, "I don't know" (once in a while).If you don't know the answer to a client's question, say,"That's a good question. Let me see if I can find out foryou." Even the most skilled IT professional can't remembereverything. Become an expert on where to find the answers toyour client's questions. Be sure to respond in a timelymanner. Remember, the client pays your fee.7. State comments in a positive way. Choosing positive andmotivating words when speaking with a client will show youare a skilled communicator, and it will keep your clientinterested.8. Surprise every client (in a good way!). Give your new orexisting clients something of extra value at no charge thatwill increase your worth to them in their eyes.9. Go the extra mile. Always do more than the clientexpects. While delivering a training program to a largetelecommunications firm's customer service representatives,one of the participants told me she had been having aproblem getting hypertext links to open from her emails. I'dhad the same kind of problem before, so I took a look. Anupgrade to the company's email program had turned thatfeature off. I ran a quick executable from a Command Promptwindow, and voila! the problem was solved. That participanthappened to be the Manager of Technical Support. I now havea long-term contract to deliver a broad range of trainingfor that company, plus I deliver several speeches at thecompany's conventions and meetings every year.10. Be on time! One of the most aggravating things to aclient is when you're late or don't show up. Avoid saying,"I'll be there between 10 a.m. and 4 p.m." Your client'stime is as valuable as your own. If you are taking longerthan expected on a call, notify the client that you will bedelayed and give them the option to reschedule.11. Be worthy of a referral. The next time you are workingon a project for a client, remember, they are (usually)experts in their own fields and communicate with many otherfriends in similar businesses. Offer the client a referralfee or a discount for referrals. Put a referral code on theback of your business cards so you can track referrals asthey come in.

Guidelines,for,Staying,Busines

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