Stimulate,Creativity,and,Learn business, insurance Stimulate Creativity and Learning
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What does cultivating creativity add to the workplace andyour business? The benefits are huge but are oftenunderestimated by most people. Companies who wish toprogress quickly and stay ahead need to stimulatecreativity and learning among their employees. This goesbeyond just being a desirable thing to do; it's imperativeto the success of your business."In a two-year study for the Economic and Social ResearchCouncil, Professor Richard Scase of Kent Universityconcluded that straitjacketed management attitudes were'the major barrier to Britain becoming a high-performingcreative economy'. Corporate Britain is still in the gripof low-trust, low-commitment, command-and-controlmanagement styles that kill innovation and creativity, saysScase" - Management Today, November, 2000.Lack of creativity costs companies their leading place inthe market. It inhibits invention and innovation, whichform the backbone of a thriving business. Companies whichfail to develop a culture of creativity will soon findthemselves left behind. People now realise that workingfor a company which cultivates creativity is much morerewarding and as employees are becoming more discerning intheir choice of employers, this may be one factor theyinsist upon.Cultivating an environment of creativity allows you to getmore out of your employees, instead of stifling theirideas or vision for the company. Creativity encouragesthem to ask questions and give feedback on how things canbe improved or changed. It develops their desire forimprovement and their risk-taking ability. It enablesemployees to enjoy the process and be rewarded for theirefforts.Creativity engenders new ideas, which lead to innovation.The critical part is to put these ideas into action.Coaching cultivates creativity and encourages people toact. It stretches employees to go beyond their usual wayof going things, preventing them from becoming stuck in arut. In today's economy it isn't enough to say youbelieve in creativity; you must prove it by putting itinto practice.Benefits for the company:· Being at the forefront of your profession or industry· New products, new services, new ways of doing things· Flexibility to change· The conversion of new ideas into actions· New markets and improved processes· Retained workforce· Effective use of all resources availableWhen creativity is lacking in a company, the inevitableconsequence is that employees rely on management forcontinuous direction and do not benefit from a structuredsystem of feedback. Possibly there are no regular staffmeetings to allow for sharing of ideas, or perhapsmanagement don't use coaches to encourage their employeesto reach their full potential.Companies which don't encourage creativity are oftenunaware of what this is costing them. They may have novision, mission or purpose which are well communicated toall their employees. Perhaps you've always operated yourcompany this way, so you feel there's no need to change.However, the world economy is changing rapidly and youneed to either keep up with this or get ahead of the game.A look at the chain of communication in a company gives agood idea of its creativity level. A structured system offeedback is necessary to implement ideas fully. Remembersome of the best ideas, even money-savers, originate atthe foot of the ladder.What can companies do to cultivate creativity? Acombination of things are needed. Time and space todevelop ideas, a structure for those ideas to be actedupon, full two-way communication throughout the company,regular meetings, employees being heard, coaching forindividual employees, teams and management. Creativity,like coaching, is a springboard for action and this iswhere the real results lie, not just by talking.
Stimulate,Creativity,and,Learn