Stereotyping,and,Your,Business business, insurance Stereotyping and Your Business Decision


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What is stereotyping? What’s it got to do with our business decision?>From Oxford's Dictionary of Business 1996...Stereotyping n. "Making assumptions about individuals or groups based oninformation (which may or may not be valid) obtained before the individual or group has been encountered. Once encountered, opinions formed may be based on dress, speech, gender, ethnic origin, nationality, and gestures. Unfortunately, human beings are liable to have selective prejudices towards their fellows, seeing only what they want to see and ignoring factors that do not fit in with their preconceived beliefs. They also tend to assume that all the individuals of a group have the same, or similar, characteristics..." If you have in mind the stereotypes of the group your prospect is from, you at least have the guidelines of how to attract him/her with your business proposal, how your sales letter should look like and what to mention in there.You also get the idea which groups of customers prefer you to drink with them, and which of them hate drinking partners. You know if you should communicate formally or casually, addressing the person with the first or last name. And you know if you should keep the relationships strictly businesslike or if you could become friend with your customer without losing the business. However, some stereotypes are wrong and most of them are not accurate. I saw numbers of stereotypes being made from only one sample of a group. I actually made some of them myself. Once I went to Korea and the taxi driver pushed me out of his cab because he did not understand what I was saying, and I kept telling people Koreans were rude. Of course there was no way for me to know if the taxi driver was even a Korean, if he’d just had a bad day, or if he did not really mean to push me away (just waving).I can bet, whoever you are, there must be at least one stereotype about you that you refuse its accuracy. A Russian friend of mine would be very angry every time anybody asked him about communism in Russia. My Muslim friends have had enough with the Muslim-terrorist-Bin Laden jokes. And as a Thai female, prostitution issue irritates me the most. Even with the right stereotypes, leave rooms for exceptions.Your Japanese partner might have grown up in a Western country and prefer hand shaking to bowing. Thai food is tasty, but it does not mean all Thais are good cooks. There are times Germans have fun, as well as there are times Brazilians get serious. I know a Mr. Singh who teaches Theology in a Catholic school, and I am married to a Filipino who cannot sing!Stereotyping is just for your estimation and planning. If you use it wrongly, if you judge people by stereotypes, you may find yourself having already offended many important people in your life.

Stereotyping,and,Your,Business

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