PubliCity,Outside,Your,City,am business, insurance PubliCity Outside Your City: Outsourcing For More Af

Small offices have unique needs, and thatincludes document shredding. Designed with the smaller business inmind, the Dahle 20314 is a cross-cut shredder that offers Level 3security and brings you into compliance with federal regulations. The As we all know to live in this world we have to perform some activity by which we can earn money. There are many activities by which we can earn money and meet the standards to live in this society. And from one of them is franchise.  Franc

We all know that the Internet has taken away geographic boundaries in thebusiness world. The accessibility and expansiveness of the Internet allowsthe entrepreneur/business owner anywhere in North America to search outsidehis local yellow pages for the best and most affordable services available.This is especially true when it comes to finding PR/publicity services foryour business. What it boils down tois . the Inter'net can mean a 'net savings in your publicity budget.A few months back, I got an email from a California client who discoveredthat the local part-time freelance publicity specialist he had hired wascharging three times the amount I charge and providing half the services Ioffered. Because of that, the client hired me to work with the freelancer inheading up this nationwide campaign launch. The freelancer told me thatbecause of West coast cost of living/overhead, he was forced to charge thehigher fees -- surprisingly, he was one of the cheapest publicity pros inthat area! I have heard stories like this time and time again from clientswho hit the 'net in search of a cheaper alternative to PR services listed intheir local directory.That fact was drilled home to me even more when I recently took a detailedlook at my portfolio of clients. I was surprised to learn that over the lastfew years more than 40% of my clients for my Midwest-based PR business havecome from the West coast, another 25% from the East coast and 10% fromCanada. A quick e-mail polling of clients revealed the same story over andover. They simply found it hard to locate professional, affordable PRservices in their area, so they turned to the Internet to find it.Frankly, for publicity campaigns restricted to your city/region, I recommendgoing with a local PR specialist/firm. They typically know the local mediamarket best and have solid media contacts there. But for a national orindustry rade specific publicity campaign for your product/business,explore the possibility of hiring a PR individual or team outside yourgeographic area -- especially if your product has nationwide appeal. Oneclient remarked that he liked how our campaign brought a Midwest feel to hisEast coast-based business and helped him open up potential new businessavenues. Another client said he looked to outsource to a small to mid-sizedcity PR business because, as he put it, "No matter the size of the office,West coast PR firms seemed very plastic and glitzy, while the East coastfirms seemed to be too hectic, almost frantic." That may indeed be a hugegeneralization on his part, because I'm certain there are wonderfullyprofessional PR businesses in almost every city.Be advised -- mechanically, most PR agencies do basically the same thing.Sure each firm/office/freelancer has their strong points. The majordifference lies with the respective creativity, ingenuity andprofessionalism of the PR individual or staff.Don't take this to mean that "cheaper is better" - there is certainlysomething to be said for the phrase "you get what you pay for". Just don'tpay three, four or even ten times as much to get you the same amount ofquality. Look for a firm that can give you an entire campaign from start tofinish -- release/kit, media market research, media contacts, large-scalemedia distribution, media tracking/clipping -- not just a $100 - $500release distribution.Take to the 'net and see what you can find. Above all, ask for references,writing samples, publicity placement history -- where they have generatedpublicity for past clients. Make sure they are technologically advancedenough to get timely, high-quality publicity information to media outletsall over the nation that benefits your business. Look for a PR service witha broad range of media contacts in multiple formats (print, broadcast &Internet) and strong media tracking capabilities. Some PR pros promise topitch your campaign to hundreds of magazines and newspapers when yourstrongest media market may be in radio/TV shows & newscasts -- or viceversa.I am not reinventing the PR wheel here, I am simply saying that when itcomes to generating publicity for your business/website/venture/invention,the best match for you may not be in the big glass building in your city'sdowntown. Big firms in big cities most often mean big fees and notnecessarily big quality.Bottom line -- the Internet is giving entrepreneurs of all types theopportunity to afford publicity -- publicity from outside your city.Todd F. BrabenderSpread The News Public RelationsGenerating publicity/media exposure for innovative businesses, products,inventions & experts.http://[email protected] Article Tags: Media Contacts