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Small offices have unique needs, and thatincludes document shredding. Designed with the smaller business inmind, the Dahle 20314 is a cross-cut shredder that offers Level 3security and brings you into compliance with federal regulations. The As we all know to live in this world we have to perform some activity by which we can earn money. There are many activities by which we can earn money and meet the standards to live in this society. And from one of them is franchise.  Franc


You run a start-up business and money's tight.Even though you may not have loads of cash to play with, youdon't have to settle for minuscule traffic counts!Get the most for your advertising dollar by following thesesuggestions:READY, SET, STOP!!!Your web site is like a vehicle. It will take you where youwant to go, provided everything is in good, workingcondition.If your conversion ratio is low - in other words, if youdon't convert browsers into buyers very often - your siteneeds a tune-up - BEFORE you flood it with visitors.A few places, such as NetMechanic,will check the "nuts and bolts" of your site to ensureeverything is correctly coded and loads quickly.Ideally, though, you want feedback from real people.Luckily, there are lots of folks out there willing to lenda hand - no charge.The benefits of this are twofold: you get a critique ofyour site AND a little free publicity to boot.The I-HelpDesk discussion listoffers subscribers the opportunity to submit for a freewebsite review. Priority is given to those who've providedfeedback on other sites, so sign-up, participate, and bepatient; it's worth the wait.Another place to visit is SiteCritique. There's no fee to join theircommunity and members can submit sites for a freebie review.GO FOR THE SURE THINGWith a small advertising budget, the last thing you want todo is plunk down a big wad of cash on the chance you*might* get a good ROI (return on investment).A smarter move is to invest in advertising that's guaranteedto generate results.In my opinion, one of the safest bets is pay-per-click (PPC)advertising.If you're unfamiliar with the term, PPC is normally usedin reference to PPC search engines, and that's how I'lluse it here. (FYI: if you look around, you can find PPCbanner advertising, too)Advertisers bid on search terms. The highest bidder winsthe #1 position, the next highest #2, and so on.The benefit of PPC is you're only charged when someoneclicks your link. No clicks = no cost (some PPC searchengines have monthly spend requirements, though).A few PPC search engines:Overture - The "granddaddy" ofPPC.FindWhat.com - A personalfavorite.Kanoodle.com - Offers free banneradvertising for top bidders.To get the most for your money, you might want to take apeek at Compare Your Clicks. Enter akeyword/keyword phrase and compare top bids at severalPPC engines.NOTE: While we're on the subject of search engines, besure and submit to Google (NOT aPPC engine). A good listing can garner tons of FREEtraffic. Stop by WebmasterWorldand discover a treasure trove of info on how to boost yourGoogle ranking.OPPORTUNITY KNOCKING?As online business owners, we expend enormous amounts ofenergy and spend truckloads of money trying to attractvisitors - and then, once they arrive, we IGNORE them!Hey, I know how tempting it is to let the phone roll over tovoicemail or to put off answering that email when you're upto your elbows in work. I've done it myself on numerousoccasions, but it's a mistake.A significant number of people will float a "trial balloon"via email or phone before ordering.They're testing the waters. Who's behind this site? Can Itrust them?The phone call or email you don't have time to answer isverylikely a sale you just lost.Interact with potential customers, gain their trust, andboost your biz.After all, if money is tight, don't miss an opportunity tomake a sale!These are just a few ways you can maximize your advertisingdollar. Remember: play it safe, play it smart, and you cangrow your start-up without shrinking your bank balance.

Safe,Bets,for,Start-Ups,You,ru

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